A fantastic and unique opportunity has arisen for a Brand Manager to join our Bakery and Dairy team.
The successful candidate will lead the strategic development and execution of Own Brand plans across the Bakery & Dairy categories, to achieve brand and commercial KPIs for the categories. They will spot opportunities for category growth leveraging strategic thinking, customer understanding and analysis alongside the category teams.
The role will provide autonomy and responsibility for the own Brand architecture in Bakery & Dairy, helping grow their participation across all tiers. Alongside this there will be sole responsibility for leading the creation and evolution of Customer led propositions across both categories.
- Building strong relationships across the Bakery & Dairy team to drive and challenge their growth plans with a customer-centric curious mind. The Category Planning Manager function will be a key team to work alongside.
- Driving innovation pipelines and support the strategic planning process across own brand tiers to deliver Bakery & Dairy's 3 year growth plans.
- Collaborating with partner teams in Customer (Insight, Store & packaging Design, and Communications) to drive the deliver of the Bakery & Dairy Big Bets to customers.
- Work with Business Operations, Product Development, Technical, SRM and related Operational teams to drive further delivery of the plan.
- Keeping up to date with the latest customer trends and competitor activity to spot opportunities for Tesco.
- Analyzing customer and commercial insights from multiple sources to build customer led propositions, and make bold choices about where Tesco should prioritize investment for customers.
- Work with the communications team to feed the Bakery & Dairy Plan priorities into the relevant parts of the communications plan.
- Building trusted relationships across all parts of the business, bringing together a cross functional team to develop and deliver each proposition across the 6Ps (Product, Packaging, Price, Place, People & Promotion) and leading engaged and efficient NWTs.
- Sharing best practices and thinking across the Tesco Group (especially ROI & CE teams).
- Strong customer understanding
- Strategic thinking and planning.
- Market analysis and segmentation
- Competitive Intelligence
- Collaborative approach to team management
- Propositions development
- Adaptability & ability to cope with ambiguity.
- Stakeholder management
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