E-Commerce Manager
Location: Wirral (hybrid 3 days office; 2 days from home)
Salary: £45,000 starting, scaling to £55,000 based on agreed performance targets reviewed at 12 months
Reports To: Founder / Managing Director
Employment Type: Full-time; Permanent
About Simple Lighting
Simple Lighting is a UK-based LED lighting specialist established in 2009, selling 1,000+ products across domestic and commercial categories. We operate on Shopify Plus, alongside sub-brands ExitGuardian (emergency lighting), Lighteez and TitanDrive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five-star reviews across Google, Trustpilot and Reviews.io.
We've just completed a major platform migration from Magento 2 to Shopify Plus, and we're now in the next phase of growth sharpening paid media, scaling content, optimising conversion, and building out internal tooling. We're a small, capable team that moves quickly and values direct, practical thinking over corporate process.
The Role
We need an E-Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isn't a coordinator role you'll own trading performance, run the digital marketing stack, and lead the content team day-to-day.
You'll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines-based creative team (Designers, Copywriters, 3D Artist, Social Exec).
Key Responsibilities
Trading and Site Performance
* Own day-to-day trading performance across Simple Lighting and sub-brand sites.
* Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, ProfitMetrics).
* Identify and action commercial opportunities promotions, bundling, price testing, range gaps.
* Manage the Shopify Plus backend collections, navigation, product catalogue, app stack.
Paid Media
* Manage Google Ads (currently self-managed by the Founder you’ll take this on).
* Develop Microsoft Ads further (server-side tracking already in place).
* Lead Meta ads strategy Advantage+ Shopping Campaigns, creative testing pipeline, volume creative tooling.
* Make profit-led decisions, not revenue-led we care about contribution margin, not vanity ROAS.
SEO and Content
* Work with Janelle to maintain the content roadmap category pages, product pages, blog content, FAQ schema.
* Enforce content standards (commercial intent on category pages, internal linking, SEMrush-validated keywords, meta data standards).
* Continue post-migration SEO work indexation monitoring, GSC management, technical fixes.
* Oversee Amazon listing optimisation alongside the website.
Email and Retention
* Manage Klaviyo campaigns, flows, segmentation, deliverability.
* Build the retention programme alongside acquisition.
Team and Suppliers
* Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) briefs out by 10am UK for same-day acknowledgement.
* Line-manage Janelle (content) day-to-day.
* Liaise with payment processors, platform partners and external agencies.
Reporting
* Weekly trading report to the Founder.
* Monthly performance review with clear actions.
What We’re Looking For
Essential
* 4+ years in an e‑commerce role, ideally including time as an E‑Commerce Manager or Senior Executive.
* Hands‑on Shopify experience (Plus preferred but not essential).
* Proven Google Ads ownership you’ve personally built and optimised campaigns, not just briefed an agency.
* Strong SEO fundamentals on‑page, technical basics, content strategy, GSC literacy.
* Comfortable in GA4 and pulling your own data not afraid of a spreadsheet.
* Confident managing creative and content briefs.
* Direct, plain‑English communicator we don't do corporate fluff.
Nice to Have
* Commercial awareness around profit, not just revenue experience with profit‑based bidding tools like ProfitMetrics, or a track record of managing to contribution margin.
* Meta ads management experience.
* Klaviyo or comparable email platform experience.
* Algolia or similar on‑site search and merchandising tool experience.
* Background in trade / DIY, lighting, electrical or home improvement.
* Experience post‑migration (Magento to Shopify, BigCommerce to Shopify, etc.).
* Amazon Seller Central exposure.
You’ll Thrive Here If You
* Want operational ownership, not committees.
* Prefer making the decision and moving, then measuring.
* Are comfortable being the most senior digital person in the room.
* Push back when you disagree we'd rather argue it out than agree quietly.
What We Offer
* £45,000 starting salary, scaling to £55,000 based on agreed performance targets reviewed at 12 months (targets set jointly within your first 30 days typically around revenue growth, profit margin and conversion rate).
* Hybrid working 3 days in our Wirral office, 2 days from home.
* 25 days holiday plus bank holidays.
* Pension scheme.
* Genuine ownership of the role you’ll set the agenda, not chase someone else’s.
* Direct access to the founder and the commercial reality of the business.
* An established, profitable business (16 years trading) with clear growth plans.
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