The team:
easyJet operates a successful inflight retail programme with bold ambitions for growth and innovation. The Inflight Retail (IFR) team sits within our commercial function, and is tasked with delivering a completely integrated retail strategy that delivers to the bottom line. We want to stay ahead of the latest consumer trends in food & beverage and relevant consumer goods. We seek to identify and implement technology disruption and build strong brand & retail partnerships. All of this within the unique and intense retail environment that is a low cost airline operation.
The Job:
The purpose of this role is to set category profit growing strategies that drive the execution of our ranging and merchandising through our internal and external partner functions. These strategies will be data and insight led, factoring drivers of consumer demand and how revenue and cost levers can work together to grow the overall programme
In addition to setting strategy, the role will supervise the execution of the programme through key partnerships. You will be:
· Writing product briefs for our external Managed Agent partner DNATA to fulfil
· Setting the commercial brief for internal marketing function who build out the comms
· Supporting operations with category related issues as arise
The role will require hands on modelling of commercial and operational data to inform pricing strategies and experiments, and optimisation of range breadth and depth. They will work closely with the IFR Business Performance and operations teams to ensure loading and efficiency programmes support our overall category propositions
What you will be doing:
· Responsible for setting insight based category vision and strategies across all IFR product categories – driving revenue upside and optimising within cost levers to drive profit and customer satisfaction
· Interrogate existing data in business, and identify gaps to support our customer proposition Independently identify and shape customer focused insights programme and projects to inform category ranging, merchandising and trading agenda; Work directly with internal insight teams and external partners to deliver key insight projects. Work with operations and customer experience teams to hands on fill insight gaps (e.g., run onboard consumer insight surveys)
· Own category trading reporting, working with Managed Agent partner to define easyJet data requirements and reporting, working closely with eJ finance
· Partner IFR Business Performance to interrogate cost drivers and their interplay with top line growth strategies to optimise for overall net profit (eg rather than gross margin)
· Maintain knowledge of the market place, competitors and trends to ensure a cutting edge consumer compelling strategy. Map territory of total competitive set, from other retail occasions and moments to active customer decisions not to purchase
· Set product and range briefs and partner with Managed Agent to define and deliver procurement strategy and contracting in line with agreed ways of working; Oversee strategic partner relationships managed through our MA e.g., through quarterly business reviews
· Work closely with Managed Agent and operations team to ensure product safety delivery and management across all product sets
· Work closely with marketing team to deliver consumer motivating communications of product, and promotions – including onboard and any additional digital channels such as CRM. Provide commercial and product inputs as required
· Work closely with market and base teams to understand crew and operational requirements and create programme engagement across network
What you will need to do the role:
This role requires a consumer oriented – curious and motivated individual who to understands customer needs, motivations and requirements and can identify opportunities to create customer value and customer satisfaction.
You will be analytically creative – highly confident in defining data and insight programmes that can answer broad commercial questions that haven’t necessarily been translated into formal insight briefs.
As a story teller communicator you will weave data into so-what insights that can engage the business; able to synthesise data into messages that less technical team members can work with
With a pragmatic action oriented approach you will have a real desire to have business and change impact, You will also need to have a collaborative style and be able to bring key stakeholders on the journey, whilst constructively managing a complex network or key suppliers.
Your experience in project management will ensure you can deliver commercial change at pace and can work well under pressure in a matrix or partnership environment whilst being able to prioritise effectively.
What you’ll get in return:
At easyJet, we pride ourselves on a vibrant and inclusive workplace culture that supports and rewards innovation and excellence. We offer:
· Competitive base salary with up to 20% bonus potential.
· 25 days holiday, pension scheme, life assurance, and a flexible benefits package.
· Discounted staff travel scheme for friends and family
· Annual credit for discount on easyJet holidays
· ‘Work Away’ scheme, allowing you to work abroad for 30 days a year
· Electric vehicle lease salary sacrifice scheme
Location & Hours of Work
We operate a hybrid working policy of 60% of the month spent with colleagues.
We look forward to your application and the possibility of you flying high with our team!
Application Process:
Interested candidates should apply through our careers portal.
Reasonable Adjustments:
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at ma.recruitment@easyjet.com. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.
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