This is a rare opportunity to lead and shape a qualitative insight function within a business that seamlessly blends creative, strategy, and research. You will have the autonomy to define the qualitative offering while working on high-profile, global brands, with clear visibility at senior leadership level.
The Company
They are a well-established, large-scale creative and brand communications business with a significant in-house insight and strategy capability. Operating a collaborative, integrated model, they bring together creative, data, and research specialists to deliver impactful work for major international clients. The organisation is investing in growing its insight function, with qualitative research playing a central role in that evolution. You will join an environment that values curiosity, innovation, and commercial impact.
The Role
You will take ownership of the qualitative research function, leading both delivery and strategic direction. Responsibilities include:
Leading and developing a team of qualitative researchers, with responsibility for hiring, coaching, and performance
Designing and delivering high-quality qualitative research projects across a range of methodologies
Partnering with account and strategy teams to support key client relationships and drive growth
Playing a central role on major client accounts, contributing to insight-led decision making
Introducing and scaling new methodologies, including ethnography, semiotics, and digital or UX research
Contributing to proposals, pitches, and broader business development activity
Ensuring high standards of storytelling, presenting insight that drives action
Collaborating across creative, strategy, and data teams within a matrix structure
Your Skills and Experience
To succeed in this role, you will bring:
Strong commercial experience in qualitative research within an agency environment
Proven ability to lead, mentor, and grow a team or practice area
Deep expertise across qualitative methodologies, with a creative and flexible approach
Experience working with large, complex or global brands
Confidence in senior client engagement and stakeholder management
Commercial awareness, including involvement in proposals, pitching, or account growth
Interest in innovation, with exposure to areas such as behavioural science, cultural insight, or emerging qual techniques
What They Offer
Opportunity to shape and grow a qualitative function with genuine autonomy
Exposure to senior leadership and involvement in strategic decision making
Strong existing client base with high-profile global work
Clear progression and the chance to expand influence across insight, strategy, and creative
How to Apply
If you are interested in leading a high-impact qualitative function in a collaborative and creative environment, please apply with your CV.
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