Job opportunity at Wave Antiques
Based in the heart of Hatton Garden, Wave Antiques is an independent, design‑led jeweller with five generations of expertise. We offer a thoughtfully curated collection of antique and fine jewellery, with a deep love for vintage design and distinctive pieces.
We’re breaking the mould for Hatton Garden jewellers, with a strong online and social media presence and a more diverse clientele. We have ambitious growth plans built on finding new routes to our customers, and this role will be critical to maintain and accelerate this growth.
Role Overview
We are seeking a Senior Digital Marketing Specialist to lead and execute Wave Antiques’ brand and digital marketing strategy across multiple platforms. You will be responsible for building and strengthening the Wave Antiques brand, driving awareness, engagement, and sales growth through creative and data-driven marketing initiatives.
The ideal candidate brings extensive experience in luxury, design, or lifestyle marketing, with a proven record of managing marketing budgets, leading small teams, and delivering impactful campaigns across platforms such as Instagram, TikTok, and other digital channels.
This is both a leadership and a hands-on role. You will set the direction, manage budgets, and mentor a small team while remaining directly involved in campaign delivery and performance optimisation. As the company grows and achieves its ambitious goals, the role will evolve to include greater leadership responsibility and strategic oversight.
A top candidate will combine creativity with commercial focus, developing initiatives that grow the brand, reach new audiences, and generate measurable impact on sales and customer engagement.
Key Responsibilities
Marketing Strategy and Leadership
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Build and strengthen the Wave Antiques brand, developing a clear, distinctive identity across all digital and customer touchpoints.
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Develop and execute digital marketing strategies that grow brand reach, engagement, and conversion across all platforms.
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Manage and allocate the marketing budget, ensuring strong return on investment and data-driven spending decisions.
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Design and refine key performance indicators to measure the value and effectiveness of campaigns.
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Lead, mentor, and upskill a small team working across marketing and administration, fostering professional growth and excellence.
Content Creation and Campaign Execution
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Create, plan, and deliver compelling digital campaigns including photography, video, and storytelling content that resonate with modern collectors and luxury audiences.
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Build and maintain a content calendar aligned with launches, seasons, and market trends across multiple social platforms and run targeted campaigns
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Plan and film short-form video such as Instagram Reels and TikTok, and produce assets for newsletters and the website.
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Conduct A/B testing and other experiments to refine creative direction and maximise engagement.
E-commerce and Product Marketing
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Ensure accurate, visually engaging, and SEO-optimised product listings that reflect Wave’s tone and storytelling approach.
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Track product performance and recommend improvements to enhance engagement and conversion, generating measurable impact
Analytics and Optimisation
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Monitor and analyse marketing performance, including traffic, engagement, and conversion data.
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Continuously refine content, merchandising, and metadata to improve visibility and sales.
Customer and Team Collaboration
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Liaise with the stock and operations team to ensure new pieces are listed efficiently and accurately.
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Provide customer insights and site analytics to inform content and inventory decisions.
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Support client communications with professionalism, clarity, and warmth.
Skills & Experience
Essential
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Minimum 5 years of experience in digital marketing within the luxury, design, fashion, or lifestyle sectors
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Proven ability to develop and deliver brand and digital marketing strategies that drive awareness, engagement, and sales
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Experience managing marketing budgets, setting KPIs, and reporting on performance and return on investment
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Strong knowledge of social and digital platforms, including Instagram, TikTok, Meta, Google Ads, and emerging channels
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Demonstrated ability to lead and mentor a small team while remaining hands-on with creative and operational delivery
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Excellent understanding of SEO, analytics, and data-driven decision-making using tools such as Google Analytics and Meta Business Suite
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Skilled in content creation, copywriting, and digital storytelling that strengthen brand identity and audience connection
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Proficiency with Adobe Creative Suite, Canva, or equivalent design and content production tools
What We Offer
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The opportunity to work closely with rare and historically significant jewellery while shaping a modern, digital‑first brand.
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Opportunity to loan exquisite jewellery for up to 4 days of the year.
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Ongoing training in photography, gem identification, and the nuances of antique jewellery.
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A collaborative, supportive culture with scope to propose and lead initiatives that grow our online presence.
If shortlisted, you will be invited to an interview with the directors to discuss your experience, approach, and ideas for growing the Wave Antiques brand