Harris Hill is thrilled to partner with an international development charity, to hire their new Digital Performance Advisor, to work in either London, Cardiff, Edinburgh or Warrington. The Digital Performance Advisor will be the driving force behind understanding and improving their online performance. This role is central to how they use data and insight to make impactful decisions across digital, fundraising, campaigning and supporter engagement.
This is a specialist analyst role and the organisation’s subject matter expert in Google Analytics 4 (GA4).
Your essential skills and experience:
1. Proven expertise in digital analysis and insight, with experience producing data-driven reports and actionable recommendations
2. Experience working for a charity or non-profit
3. Advanced GA4 knowledge, including funnels, segmentation, lifecycle reporting and (where relevant) e-commerce tracking. Strong understanding of the transition from Universal Analytics (GA3) to GA4 and its implications
4. Experience using tools such as Looker Studio, Power BI, and behavioural analytics tools (e.g. Hotjar, Contentsquare)
5. Ability to interpret A/B testing and experimentation results to inform optimisation decisions
6. Experience managing tracking requirements, tag management and integrating digital data with CRM...