Job Title
PR & Communications Manager
Location
Remote work - UK / Netherlands
Overview
Cycas Hospitality seeks a PR & Communications Manager to drive visibility and reputation of its corporate brand and hotel portfolio across Europe. The role involves managing all aspects of corporate and consumer communications, public relations, influencer engagement, and event amplification. Candidates should be creative storytellers with strong hospitality experience, capable of balancing strategic oversight with hands‑on delivery.
Responsibilities
* Work closely with the Marketing Team to align PR and digital marketing initiatives, ensuring a cohesive brand message across all channels.
* Support the design and delivery of strategic marketing plans for European hotels, contributing PR insights and brand positioning.
* Collaborate on digital and social media activity to maximise visibility and engagement from PR‑led campaigns.
* Assist in managing third‑party agencies and brand partners to optimise media coverage, content creation, and campaign performance.
* Manage corporate communications including website content, employee spotlights, CSR initiatives, and company profiling.
* Develop and maintain a consistent tone of voice and visual identity across all communication channels.
* Support internal communications initiatives, including company newsletters, internal campaigns, and key leadership messages.
* Build and maintain a robust media list; manage press relations and oversee external PR agencies.
* Draft and distribute press releases, media alerts, and thought‑leadership content.
* Oversee the crisis communications framework and coordinate response protocols with senior leadership and brand teams.
* Monitor media coverage, track sentiment, and prepare monthly and quarterly PR performance reports.
* Oversee influencer and brand partnerships, streamline media requests, and ensure alignment with brand standards and ROI objectives.
* Negotiate partnership terms and evaluate content impact through analytics and reporting tools.
* Develop hotel‑level PR toolkits and train General Managers and on‑property teams to leverage them effectively.
* Deliver PR trend decks and media insights to hotels.
* Provide guidance on hotel story angles, local PR opportunities, and brand messaging consistency.
* Amplify portfolio presence at tradeshows, industry events, and community initiatives in collaboration with Sales and Operations teams.
* Manage Destination Marketing Organisation relationships alongside the Sales team.
* Support internal and external corporate events, media visits, and awards submissions.
* Lead PR activity for new hotel openings — including press releases, media visits, and activation planning — in alignment with the Development and People & Culture teams.
* Coordinate pre‑opening communications timelines and launch plans.
* Develop and maintain relationships with global brand PR contacts.
Qualifications
* Minimum five years’ experience in PR, Communications, or Brand Marketing, ideally within hospitality or travel.
* Proven ability to manage media relations and secure impactful coverage across trade, national, and digital outlets.
* Experience working in a multi‑brand or pan‑European environment is highly desirable.
* Strong writing, storytelling, and editing skills with attention to detail and brand tone of voice.
* Excellent stakeholder management, able to influence at all levels internally and externally.
* Understanding of digital marketing fundamentals including SEO, social media, and campaign performance metrics.
* Ability to manage multiple projects simultaneously in a fast‑paced, international environment.
* Team player with a proactive mindset and passion for collaboration.
* Fluent in English (spoken and written); another European language is an advantage.
Company
Cycas Hospitality is an award‑winning hotel‑management company that works with brands such as IHG, Hilton, Marriott, Hyatt and Accor, as well as its own brands. The company is known for smart, hard‑working, customer‑focused teams and a strong commitment to work‑life balance.
Team & Culture
The Commercial Team—Marketing, Sales and Revenue—drives the best commercial performance across Cycas hotels in the UK and Europe, while supporting a pipeline of new hotel takeovers and openings.
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