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National account manager

Manchester
Lotus Bakeries
National account manager
Posted: 21h ago
Offer description

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Working as part of the UK SOF, OF Europe team and working closely with the Head of Sales - Retail, these would be some of your main responsibilities:

* Full account management & P&L responsibilities.
* Visit all allocated customer contacts to foster strong working relationships.
* Generate & retain multiple relationships across the account network, from head office to regional levels where appropriate, to facilitate account success.
* Compose and deliver customer account plans with goals and priorities aligned with the wider Biscoff UK branded Sales & Marketing strategy.
* Prepare in detail for customer meetings with effective follow-up.
* Present and negotiate effectively at customer meetings when appropriate.
* Coordinate, monitor, and review sales & promotional activities as needed.
* Provide effective forecasting and planning input related to the customer portfolio.
* Manage customer spend within budgets.
* Complete sales support administration tasks, including sales reports and promotional reports, using customer EPOS and internal SAP.
* Maintain customer administrative systems, pricing, and links with customer service effectively.
* Handle National Account Management responsibilities.

Must have the drive and initiative to negotiate within our strategic and financial framework:

* Achieve budget targets for turnover, volumes, and profit margin.
* Follow strategy for Biscoff UK within biscuits, spread, ice cream, & confectionery categories.
* Manage listing, distribution, and sales targets as appropriate.
* Be responsible for P&L of the entire account portfolio under supervision from the Retail Sales Director, including promo funding and back margin investments.
* Participate in yearly customer negotiations as appropriate.
* Negotiate pricing, promotions, discounts, and marketing activities where appropriate.

2. Market knowledge – understanding, evaluation, and communication:

* Understand and evaluate the marketplace to support customer and internal interactions.
* Know the market sectors where our customers operate.
* Understand the Lotus competitive set in each channel.
* Stay aware of market developments and identify new opportunities.
* Keep informed of the latest market, customer, and competitor developments such as pricing, promotions, and launches.
* Analyze, create, and prepare presentations to support action plans.

3. Task management - maintain and follow up on customer actions & agreements:

* Create an annual plan and maintain/optimize contacts.
* Maintain frequent face-to-face contact with customers and regular contact via phone or email.
* Complete administrative responsibilities related to sales support, including SAP and customer systems.
* Demonstrate leadership within the role both with customers and internally within the Lotus and wider SOF Europe teams.
* Maintain a strong commitment to Lotus's core values: Teamwork, Open Dialogue, & Passion.

5. Team player:

SOF UK is a team of 19; therefore, adaptability and effective collaboration are essential:

* Good communication and interpersonal skills within a small team environment, with a big business mentality.
* Understand the responsibilities of colleagues.

Embrace team mentality.

Profile

Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, we are looking for:

* Education: Degree or equivalent (considering candidates with strong experience).
* Specific Knowledge:
* Advanced sales & negotiation skills (training available if needed – Sentinel & GAP).
* Knowledge of the UK Retail Industry & customer base.
* Proficiency in Windows Office, especially Excel.
* Experience with SAP.

Experience: Minimum 2 years in an FMCG retail sales environment at NAM level, seeking a role change & advancement.

Personal competencies:

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