Entity: Customers & Products Job Family Group: Marketing Group Job Description: Castrol is looking for a strategic and commercially focused Senior Manager, Marketing Insights & Effectiveness to lead global marketing performance, analytics and insight across the business. This role will shape how marketing is measured and optimised, helping connect marketing investment to commercial and customer outcomes across numerous global markets. Leading a specialist team and working closely with the Marketing Hub, you will drive the development of frameworks, tools and reporting that improve decision-making, campaign performance and Return on Marketing Investment (ROMI). The role plays a key part in supporting Castrols evolving global marketing model, helping drive greater accountability, optimisation and performance visibility across international markets. You will also lead the global Insights agenda, delivering research and analysis that supports brand strategy, innovation and business growth. This position offers regular engagement with senior global leadership, including direct interaction with the CMO. Key Responsibilities Lead Castrols global approach to marketing planning, performance, effectiveness and insight. Develop frameworks and shared KPIs to measure marketing impact, including ROMI and Customer Lifetime Value (CLV). Lead the application of Marketing Mix Modelling (MMM) and econometric analysis to optimise marketing investment, channel performance and ROMI across global markets. Deliver actionable insights that improve campaign performance and support strategic planning decisions. Partner with the Accenture Marketing Hub to enhance reporting, dashboards and analytics capabilities. Lead global insight programmes including Brand Health and Customer Heartbeat research. Drive competitor benchmarking, market intelligence and consumer insight to support commercial growth. Coach and influence marketing teams to build a stronger data-driven culture across the organisation. Candidate Profile - Required Skills & Experience Tenured experience in marketing effectiveness, marketing analytics, econometrics or related fields within a complex global or matrixed organisation. Deep expertise in Marketing Mix Modelling (MMM), Return on Marketing Investment (ROMI), measurement frameworks and marketing performance analysis. Validated ability to translate analytics, modelling and market insight into commercially actionable business decisions. Experience leading teams, agency partners and cross-functional customer groups across international markets. Strong understanding of marketing planning, business performance, customer metrics and data-driven decision making within large-scale marketing environments. Experience developing critical metric frameworks, performance reporting and measurement approaches that support strategic planning and investment decisions. Strong analytical, problem-solving and project leadership skills, with the ability to influence senior customers across both technical and commercial teams. Experience running qualitative and quantitative market research and insight programmes. Comfortable operating in evolving, fast-changing environments with the ability to balance strategic leadership and execution. Why Join Us? Were committed to supporting leaders who want to make an impact. Youll have the chance to shape and influence outcomes across businesses. Youll be part of an inclusive environment where different perspectives are valued, and where your contribution to performance and integration matters. We invest in the growth and wellbeing of our people, providing the resources, networks, and development opportunities needed to thrive. Our total rewards package includes competitive pay, bonuses, share options, and a range of flexible benefits designed to meet your needs. We recognise that people have multifaceted lives, and we strive to offer a career experience that reflects that. Travel Requirement Negligible travel should be expected with this role Relocation Assistance: This role is not eligible for relocation Remote Type: This position is a hybrid of office/remote working Skills: Legal Disclaimer: We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status.Individuals with an accessibility need may request an adjustment/accommodation related to bps recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process,please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.