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Senior marketing manager

Stoke-on-Trent
Growth & Company
Marketing manager
Posted: 17h ago
Offer description

Our client, a high-impact D2C beauty and lifestyle brand, is hiring a Senior Marketing Manager to lead integrated brand and community marketing across both consumer and ambassador channels. This is a senior, hands-on marketing leadership role combining strategic thinking, creative direction and campaign execution.


What You’ll Do

* Deliver integrated brand marketing across both D2C and ambassador channels, ensuring the ambassador community remains central to brand storytelling.
* Bring the brand to life through joined-up campaigns spanning launches, incentives, events and always-on communications.
* Manage a team including marketing executives, content specialists and organic social.
* Lead multi-channel campaigns that drive engagement, growth and brand belief.
* Create compelling marketing assets and tools that enable ambassadors to market confidently to their customers.
* Work closely with creative, digital, PR and product marketing teams to ensure consistent messaging across channels.
* Align product launches and category campaigns with the wider brand calendar and strategy.


Who You Are

* Extensive experience in marketing, ideally within beauty, lifestyle, consumer brands or community-led businesses.
* Experienced in leading multi-channel, integrated marketing campaigns.
* Proven team leadership and people management experience.
* A strategic thinker with strong creative instincts, equally comfortable shaping ideas and delivering execution.
* Experience across both B2C and B2B/community marketing; familiarity with ambassador, direct selling or community-driven models is a strong advantage.
* Strong understanding of brand building, storytelling and community engagement.
* Passionate about purpose-driven brands, inclusion and positive impact.


Why Join

* Join a fast-growing, purpose-led beauty brand entering a major new phase of growth and brand evolution.
* Play a central role shaping brand storytelling and community engagement.
* Lead campaigns that combine commercial growth with meaningful social impact.
* Work in a collaborative marketing team with strong creative, digital and product support.


Competitive salary and benefits package including:

* Private medical and wellbeing support
* Product allowance and staff discounts
* Cycle to work and electric car schemes
* Social events and wellbeing initiatives

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