Job Description
We’re recruiting for a CRM & Automation Executive to join us. As CRM & Automation Executive you will support the delivery of CRM campaigns and automations by assisting with build, execution, and reporting tasks, ensuring accurate implementation across digital channels and contributing to the optimisation of customer journeys through hands-on collaboration and continuous learning.What you'll be doing;
1. Supporting the build and execution of CRM campaigns and automations within the Customer Marketing Platform (Braze), ensuring accurate setup across email, SMS, and app channels
2. Assisting in audience segmentation and targeting, using available data to help personalise communications
3. Monitoring campaign performance and supporting reporting, contributing to insight generation and optimisation efforts
4. Ensuring campaign assets and communications follow brand and compliance guidelines, including formatting, accessibility, and responsiveness
5. Contributing to testing activity, helping set up A/B tests and collate results for analysis
6. Providing day-to-day support to the CRM & Automation Manager, helping manage tasks, documentation, and campaign delivery timelines
7. Ensuring communications are reviewed and approved by individuals who have the appropriate knowledge, skills, and expertise, and that such approval is recorded
8. Managing the team in accordance with the Company’s policies and procedures, including the Partnership Agreement, so that the team’s business objectives are achieved consistently
QualificationsWho we're looking for:
9. Marketing (or related field) degree desirable, or relevant (1 year+) experience
10. Understanding of CRM platforms and marketing automation tools
11. Working knowledge of digital channels including email, SMS, push notifications, and in-app messaging
12. Familiarity with concepts of customer segmentation, journey mapping, and campaign logic
13. Awareness of data privacy, compliance, and digital communication standards
14. Basic understanding of agile workflows and sprint-based delivery
15. Limited experience building and deploying CRM campaigns and automations
16. Experience working with customer data to drive targeting and personalisation
17. Experience analysing performance of marketing campaigns
18. Experience working in cross-functional teams and taking direction from senior stakeholders
19. Experience using analytics tools or dashboards to monitor campaign performance
20. Detail-oriented and delivery-focused, with a proactive approach to problem-solving
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
21. The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
22. Generous pension contribution
23. Life assurance
24. Healthcare Plan (permanent employees only)
25. At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
26. Competitive family leave
27. Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
28. There are the many discounts we offer – both for our own products and at a range of high street stores and online
29. In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart
Additional InformationAt L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time, term-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose. Share this article