Job Title: Marketing Manager
Reports to: Director of
Operations
Direct Report: E-Commerce Assistant
About the role
In this
role the strategy for the brand starts with you. You will develop a 3-5 year
plan that will focus on the fundamentals of brand growth. You will challenge
your peers across the business by thinking strategically, assessing success and
realigning gaps that appear to deliver continued success. You will hold accountability to expand the
brand across multiple markets growing with innovation and market share winning
concepts and brand propositions.
You will develop
and implement marketing strategies that effectively promote Melrose and
Morgan’s products to its target audience. This includes conducting market
research to identify customer needs and preferences, monitor social media and
online marketing efforts, maximising on PR opportunities, and measuring the
effectiveness of marketing programs. The ultimate goal is to increase sales,
build brand awareness, and maintain customer satisfaction.
Your Responsibilities
External Relationships
·
Maintain excellent relationships with our digital
and PR partners
·
Work with the marketing agency to distribute
promotional material in a timely manner
Branding
·
Create the Melrose and Morgan brand and ensure consistency
in brand voice and collateral is maintained across all areas of the business in
line with the Brand Book
·
Create brand visuals with the use of the relevant
graphic design programmes
·
Create and maintain an annual marketing calendar –
detailing all annual instore and digital marketing requirements, and
incorporating all PR and digital advertising requirements
·
Coordinate and manage media/public interest to
generate coverage and maintain awareness of the branded outlets
·
Handle and coordinate all media requests, media
releases, enquiries and presentations-hosting media, influencers and VIPs to
drive quality media and impactful word of mouth
·
Keep current with marketing trends, competitive
analysis, new communication techniques and digital platform, in order to
explore and recommend creative ways to reaching out to target audience groups
·
Plan monthly promotional calendar with managers
generating ideas for new offerings
·
Evaluate and prepare reports showing the results of
marketing campaigns (ROI)
·
Maintain effective internal communications to
ensure all relevant internal departments are kept informed of marketing
objectives
Engagement
·
Ensure all merchandising layouts are updated
seasonally.
·
Create and collaborate on all requirements for
in-store brand collateral (signage, brochures, banners) and ensure it is
installed to schedule
·
Run campaigns through our loyalty app to increase
customer engagement
·
Assist the Director of Operations with information
as required on suppliers, products or other topics for use in the weekly shop
comms
·
Create new product training manuals such as for
Christmas / Picnics etc showcasing our offer
·
Build and maintain customer database and engage
through regular customer communications as in newsletters, loyalty programs
·
Support operations team in managing guest
experience on site, be visible and be part of the face and the host of the
outlets
·
Respond to media or customer queries and complaints
and host special events in conjunction with management to promote the stores
·
Ensure all new products are photographed and
uploaded in line with our launch schedule
·
Implement strategies for driving repeat customer
purchasing
·
Work in collaboration with the sales team to drive
sales
·
Manage output of all Melrose and Morgan newsletters
·
Manage the contact database and assist with lead
generation activities
Social Media Engagement
·
Approve all written post on social media content
·
Champion knowledge of current digital trends
·
Approve photographic and film content
Planning
Marketing Strategy
·
Develop and implement a strategic integrated
marketing communications plan and correlation expenditure budgets annually
·
Regularly define and identify most effective
communication channels to promote existing products and services
·
Develop advertising opportunities (special printed
media, radio, other)
Marketing
content
·
Approve marketing material (photo and video
shooting, collaterals, social media, WhatsApp and direct marketing emails)
·
Approve digital marketing and social media activity
across the various social media platforms.
Experience and Skills
Skills
* High-level
written and communication skills
* Public
speaking skills
* Very
personable and capable of persuading people
* Excellent
sales and negotiation skills
* Team
management and leadership skills, ability to motivate staff
* An
innovative and creative person
* High
level IT and report preparation skills
* Ability
to work under pressure
* At
least 3-5 years in related marketing, social media and lifestyle F&B
industry
* Has
genuine interest in F&B, life-style
* Strong network of
connections is an asset, including media, bloggers, social influencers and
industry partners
* Self-motivated,
creative flair, eye for detail, up to date in life-style trends, secure on
social platform
* Computer proficiency,
skilled in digital marketing and social media software tools
* Embrace the culture of
the brand
* Encouraged to establish
relationships with our guests
* Sense of humour