Overview
Store Manager - GO Express (6 Month FTC) role at GO Outdoors LTD.
Join to apply for the Store Manager - GO Express (6 Month FTC) role at GO Outdoors LTD.
Our purpose at GO Outdoors: “to inspire and equip everyone for life outdoors”. We live our values — One Team, Responsibility, Passion, Integrity — to fulfil our mission as the nation’s favourite outdoor retailer.
Role Overview
The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.
Responsibilities
* Effectively run all store operations to meet or exceed sales and KPI targets; set clear sales goals, track performance, and evolve processes for store growth.
* Create and maintain colleague schedules to ensure proper coverage and productivity.
* Build a positive team culture through recruiting, training, and ongoing development; build a motivated, high‑performing team to drive store success.
* Analyze sales data and financial reports to make quick, informed decisions and identify opportunities operationally and commercially.
* Develop and implement strategies to meet and exceed sales targets.
* Attract, engage, and motivate customers by using the latest visual merchandising techniques; ensure displays align with brand guidelines.
* Ensure the team delivers the highest level of service to achieve a positive Net Promoter Score (NPS).
* Address customer inquiries, feedback, and complaints promptly and professionally.
* Drive existing customer loyalty programs and promotions to enhance engagement.
* Maintain compliance with company policies, procedures, and regulatory requirements.
* Monitor and control store expenses to stay within budget.
* Ensure the store complies with health & safety regulations.
Role Objectives and KPI’s
* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive additional KPIs including but not limited to Units, Conversion, ATV, UPT.
* Aim for upselling or cross-selling targets.
* Maintain a high Net Promoter Score.
* Ensure stock accuracy during store audits.
* Ensure all new colleagues complete mandatory training.
* Ensure employee engagement metrics meet company benchmarks.
* Keep operational costs within the allocated budget.
Skills and Experience
* Previous management experience in a fast-paced retail/customer-facing environment.
* Passionate about retail with a good understanding of latest trends and competitors.
* Strong leadership skills with experience coaching and developing a team.
* Strong communication skills.
* Proven track record of managing and exceeding sales targets and KPIs.
* Experience analyzing reports and making commercial decisions.
* Keen eye for detail and commerciality; experience in visual merchandising is advantageous.
* Promote company values to internal and external stakeholders.
Benefits
* Quarterly discretionary bonus schemes
* Company discount on in-store and online products
* Exclusive deals and discounts via benefits platform
* Access to digital health and well-being services
* Health cash plans
* Internal development courses and apprenticeships
* Company Sick Pay scheme
* Health care cover
* Discounted gym memberships
* Life assurance
* Employee networks and volunteering opportunities
* Additional holiday allowances
Applications that meet the skills criteria will be contacted for a first-stage meeting with the talent team. Shortlisted candidates will be invited to interview with the hiring manager. Thank you for your time.
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