At Apple, we believe in the power of technology to enrich people's lives. Everything we build is designed to empower people, including our advertising platforms. We deliver ads in a way that benefits both consumers and advertisers - helping people discover content, supporting creators, and protecting and respecting everyone's privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering dedication to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.
Description
We have a new opportunity for an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team. You will be responsible for leading insights and media research projects for Apple's advertising products across EMEA. You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple's unique advertising solutions. In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.
Minimum Qualifications
* A postgraduate degree in Business, Marketing, Economics, or a related field or equivalent experience is beneficial.
* Significant demonstrable experience in advertising research and analytics, ideally at a technology platform, media company, or advertising agency.
* Proven experience collecting, analysing and interpreting third-party data (e.g. Comscore, Nielsen, GWI, MRI/Simmons), first-party data (e.g. advertising performance and media usage data), and custom market research (e.g. ad effectiveness, brand lift, usage & attitude studies).
* Experience crafting market research studies.
Preferred Qualifications
* Advanced knowledge of search, display, and video ad formats, programmatic advertising, and the evolving digital media landscape.
* Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team.
* Extraordinary communication, presentation, storytelling, and data visualization skills, with proven ability to simplify complex information into actionable and compelling insights.
* Effective project leader who is proactive, self-motivated, and excels at moving initiatives forward by navigating ambiguity and leading through influence.
* High attention to detail, team-orientation, and an ability to work under tight deadlines.
* Experience collaborating with technical and non-technical teams to develop best in class analytical tools and data products.
* Experience querying large datasets using SWL and developing reports and dashboards with Tableau or similar data visualization tools.
Familiarity with database architecture and data stores like AWS and Snowflake.
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