About Relevance International
Relevance International is a premier, woman-owned, full-service public relations (PR), brand-building, and digital media agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns. With offices in New York, London, Los Angeles, and Dubai, Relevance International is ideally positioned to help its growing client base reach audiences throughout the world. All team members are expected to represent Relevance International as professional brand Ambassadors.
The role of the PR Account Director / Senior Account Director in lifestyle / real estate PR in the London office is essential to effective client and account acquisition and management. develops and executes strategic communication plans for clients, manages client relationships, leads junior team members, drives new business, and maintains extensive media contacts within the real estate, lifestyle, and trade press. This role requires a deep understanding of the media landscape, strong leadership and client management skills, and the ability to deliver impactful coverage across various communication channels.
Key Responsibilities
* Serve as the senior point of contact for assigned client accounts, delivering strategic counsel and ensuring service excellence.
* Lead the planning, execution, and delivery of PR campaigns, ensuring they achieve measurable, impactful results.
* Develop and manage media strategies, building and maintaining a strong network of contacts with national and trade journalists, editors, industry spokespeople, and lifestyle influencers.
* Oversee the creation and delivery of impactful media campaigns, including press releases, thought leadership pieces, and events.
* Actively contribute to new business growth by securing clients and expanding existing accounts.
* Lead, mentor, and develop junior PR professionals, delegating tasks and fostering professional growth within the team.
* Monitor and address training needs within the team.
* Provide crisis and reputation management strategies as needed.
* Represent the company as a professional brand ambassador at industry events and networking opportunities.
* Contribute to the agency's business strategies and support company-wide initiatives.
Perks of Working at Relevance International
* Dynamic hybrid work environment (3 days in-office, 2 days' work-from-home) with a "Work from Anywhere" programme for two weeks a year.
* Generous PTO policy, plus a full company closure during the last week of the year.
* Team-building events including Wine Wednesday Hour, monthly pizza lunches, Bagel Birthdays, and holiday celebrations.
* Excellent career development opportunities, including training programmes.
* Biannual reviews with regular coaching and mentoring sessions.
* Annual worldwide visioning and strategy sessions at New York HQ.
Skills and Core Competencies
* Strong knowledge of the real estate industry with an interest in luxury, design and travel/hospitality.
* Positive, can-do attitude and solution-oriented mindset.
* Exceptional writing and editing skills.
* Highly organised with strong attention to detail.
* Effective interpersonal and communication skills, both written and verbal.
* Exceptional customer service skills.
* Proactive and self-directed, capable of independently managing workload and meeting deadlines.
* Flexible and able to adapt to changing priorities and pressures.
* Proficiency in Microsoft Word, Excel, PowerPoint, Google Workspace, and Outlook (including electronic scheduling).
* Commitment to a 5-day workweek, with hours sufficient to cover responsibilities to clients and the team.
Educational and experience Requirements
* Bachelor's Degree in Communications, PR, or a related field.
* A minimum of 6 years of experience in PR, with a proven track record in consumer lifestyle, real estate, or relevant sectors.
* Supervisory experience.
Additional Information
* £55,000-£70,000 per year, based on experience
* Work hours begin at 9:00 am, Monday through Friday.
* Duties, responsibilities, and activities of the position may change or new ones may be added at any time, with or without notice.