* Develop and lead the company’s revenue optimisation strategies for ticketed events.
* Analyse sales trends, performance data, and demand forecasts to identify pricing opportunities.
* Recommend and instruct price changes to Ticketing Operations, ensuring actions are timely and based on robust data insights.
* Monitor the impact of pricing decisions on income, ticket sales velocity, and overall attendance.
* Produce regular dashboards, reports, and insights that clearly communicate opportunities and outcomes to senior stakeholders.
Revenue Management System Development
* Lead the project to design, implement, and refine a new revenue management system that models demand, forecasts performance, and supports dynamic pricing decisions.
* Partner with internal teams and external vendors to ensure the system meets operational needs and integrates effectively with ticketing and business intelligence tools.
* Define system requirements, testing protocols, and performance metrics.
Stakeholder Collaboration
* Work closely with:
* Ticketing Operations to implement pricing changes accurately and efficiently.
* Programming to discuss pricing strategies that align with producer/promoter expectations and show objectives.
* Campaigns Marketing to understand marketing activity that influences demand, and to ensure pricing decisions complement campaign strategies.
* Facilitate clear, proactive communication with all stakeholders around pricing decisions, rationale, and expected outcomes.
Commercial Performance
* Support the organisation’s financial goals by increasing total show income across multiple revenue streams.
* Balance income generation with audience development priorities by optimising pricing to maximise attendance.
* Identify broader commercial opportunities arising from audience behaviour, demand shifts, and performance patterns.
SKILLS & EXPERIENCE
* Proven experience in revenue management, pricing analysis, forecasting, commercial strategy, or a related analytical role.
* Strong data analysis skills, with the ability to interpret complex datasets and translate insights into actionable strategies.
* Excellent communication skills, capable of engaging and influencing stakeholders at all levels.
* Experience working in or around ticketed events, live entertainment, leisure, hospitality, or a similar demand‑driven environment.
* Highly organised, with strong project management capabilities.
* Experience developing or implementing revenue management systems or tools.
* Familiarity with ticketing platforms and/or CRM/BI tools.
* Understanding of marketing campaign dynamics and their influence on consumer behaviour.
ATTRIBUTES
* Commercially minded, with a passion for uncovering insights and driving performance.
* Collaborative and able to balance multiple stakeholder perspectives and priorities.
* Curious, proactive, and comfortable challenging assumptions using data‑led reasoning.
* Comfortable operating in a fast paced, dynamic environment.
#J-18808-Ljbffr