Digital Communications Manager – RABI
RABI, the farmers charity, is hiring a Digital Communications Manager to lead the planning, creation and delivery of content across social media, email marketing and digital campaigns. This role supports RABI’s 2025‑2030 strategy and works closely with the Senior Digital Communications Manager and the wider Marketing & Communications team.
Salary: £35,000 – £38,000 (depending on experience)
Application notes: Applications will be reviewed and interviews held on a rolling basis. RABI reserves the right to close this vacancy if a suitable candidate has been identified.
Key Responsibilities
* Plan, create and deliver engaging content across RABI’s social media channels in line with the communications strategy.
* Produce short‑form video, graphics, photography and written content tailored to each platform (Instagram, Facebook, LinkedIn).
* Film, edit and optimise video content using mobile tools or basic editing software.
* Grow RABI’s image and video library by collaborating with colleagues, volunteers and external contacts.
* Conduct A/B testing, trial new formats and recommend improvements to drive engagement.
* Set up and optimise paid social media campaigns to promote services and volunteer recruitment.
* Monitor, listen and engage with online communities, spotting trends, opportunities and collaboration prospects.
* Provide content advice and social media guidance to colleagues managing regional pages.
* Produce clear briefs for interviews, photoshoots and video production to ensure high‑quality content is created for campaigns and storytelling needs.
* Build strong working relationships with internal colleagues to identify authentic content opportunities.
* Conduct proactive outreach to individuals, influencers, bloggers, podcasters and journalists within the farming community to share stories and promote RABI’s work.
* Keep a close eye on emerging topics, new platforms, and collaboration opportunities.
* Plan, write and deliver email campaigns to support teams across the charity, including fundraising and volunteering.
* Create and schedule multi‑stage email journeys to nurture audiences and support campaign goals.
* Build and manage digital assets to support new services or campaigns, planning activity across owned and paid digital channels.
* Shape campaigns from scratch, developing branding, messaging and design supporting assets.
* Focus on landing page design and optimisation to support strong user journeys and improve engagement with key services and campaigns.
* Support the delivery of key grant campaigns such as the Return to School and Winter Fuel grants.
* Use analytics tools to measure performance of social media, email marketing, paid advertising, influencer activity and outreach.
* Produce regular performance reports with actionable insights to improve future activity.
* Assess campaign performance using tools such as Google Analytics, Meta Business Suite, and social platform insights to inform optimisation strategies.
Person Specification
* 3+ years of experience in a similar marketing and communications role.
* Skilled in using WordPress to update and maintain websites.
* Proficiency in design and video editing tools (Canva, CapCut).
* Good understanding of website accessibility standards.
* Excellent attention to detail and ability to manage multiple projects and deadlines.
* Confident in creating campaign assets independently, responding to briefs.
* Previous experience using email automation tools and journey builders (Mailchimp, Dotdigital).
* Experience working in the charity sector.
Required Creative Portfolio
We strongly encourage applicants to include examples of their creative work – portfolio, graphics, videos or social media posts they are most proud of. If you don’t have a formal portfolio, highlight creative examples in your covering letter.
Location
Wallingford, England, United Kingdom (on‑site)
Employment type
Full‑time
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