Our client is a UK leading private label supplier of bed and bath textiles to major UK and European retailers such as Tesco, Asda, M&S, John Lewis, Next, Dunelm & equivalent European retailer. This role leads the full marketing function for the UK and Europe business, serving as the primary marketing partner to key retail accounts - with Tesco as a flagship relationship - while driving brand and category strategy, new product launches, and customer-facing commercial initiatives. The Head of Marketing will work closely with sales, product, and design teams to build retailer-aligned marketing propositions, support range development with consumer insight, and position the business in the UK as the category partner of choice across the region.
Reporting To: Chief Marketing & Merchandising Officer.
Marketing Relationship & Strategy
* Own the marketing relationship with Tesco and other key retail accounts - leading joint business planning, category reviews, and promotional strategy
* Develop tailored marketing programmes for private label ranges across each retail partner, including in-store, digital, and seasonal campaigns
* Act as the strategic marketing interface between the business in the UK and retailer buying, merchandising, and marketing teams
* Support new range launches with go-to-market planning, POS, packaging strategy, and on-shelf execution
Category & Consumer Insight
* Lead consumer research and market analysis to inform product, range, and pricing strategy
* Own category management outputs: market share data, trends, competitor benchmarking, and shopper behaviour insights
* Build compelling sell-in presentations and category narratives for retail partners across the UK and Europe
Brand & Product Marketing
* Define and execute the marketing strategy for UK’s private label portfolio across bed and bath
* Collaborate with product and design teams on concept-to-shelf development, ensuring commercial and consumer alignment
* Manage packaging, labelling, and brand guidelines across retailer ranges
Europe Expansion
* Develop marketing frameworks and collateral to support European retail partnerships and new market entry
* Adapt UK marketing strategies for European retailer contexts, working with local sales leads
* Build relationships with European buying teams and co-develop localised marketing plans
Team & Budget Leadership
* Lead and develop the UK & Europe marketing team, building capability in customer marketing, insight, and content
* Manage the marketing budget with clear ROI accountability across campaigns and accounts
* Partner with the commercial, operations, and supply chain teams to ensure seamless execution
Qualifications
* 10+ years in marketing, with significant experience in FMCG, home textiles, retail, or consumer goods
* Proven track record of managing marketing programmes with major UK grocery or general merchandise retailers (Tesco, Asda, M&S, John Lewis, etc.)
* Strong understanding of private label / own-brand dynamics in a B2B2C model
* Experience in category management, shopper marketing, or trade marketing
* Commercially astute - able to link marketing investment to sales outcomes and retailer KPIs
* Excellent stakeholder management, with confidence presenting to senior retail and internal leadership
* Candidates must be based in the UK and able to travel to head offices occasionally in the North West
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