Overview
Lead the growth of a premium food-to-go brand portfolio exceeding £100m in a dynamic, fast-paced sector. This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market.
Role Overview
Own the strategic direction for a flagship brand, championing brand equity, launch exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands.
Key highlights
* Execute annual brand plans aligned with a 3-year strategy.
* Harness consumer trends and category insights for growth opportunities.
* Present compelling strategies to key retail partners for standout activations.
Core Responsibilities
Drive end-to-end brand leadership with commercial impact.
* Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams.
* Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships.
* Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels.
Further duties include:
* Crafting a bold digital and social media strategy to boost engagement.
* Monitoring brand P&L, optimising budgets, and tracking ROI on activations.
* Supporting franchise evolution and through-the-line marketing execution.
Ideal Candidate
We're seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation and agency handling.
Qualifications & Experience
* Degree in business/marketing (preferred).
* Proven track record in product development, campaign delivery, and P&L oversight.
Key Skills
* Strong project management and cross-functional influencing.
* Passion for consumers, problem-solving, and data-driven insights.
Personal Traits
Embody resilience, positivity, and customer focus to thrive in our agile culture.
Join a supportive marketing team in a market-leading food business, with opportunities to make a tangible impact on beloved brands. Office-based at our Midlands site, this role suits ambitious professionals ready to elevate a leading brand to new heights.
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