We're looking for a Head of Marketing based in London. You'll own and execute the B2B brand marketing strategy that fuels revenue growth across the business. You’ll working closely with senior stake-holders and you’ll drive purpose-driven marketing.
Responsibilities:
* Supporting high performing verticals and assist with the global marketing strategy
* Implement marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently
* Co-ordinate with marketing team members to project manage and deliver high quality marketing initiatives, with effective ROI reporting
* Partner with senior stake-holders and to ensure consistency and ensure a global brand presence
* Assist with the design of marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and off-line campaigns – driving brand awareness
* Lead and coach, a small high-performing team
* Deliver a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement
* Oversee the global and regional marketing execution of on and off line initiatives
* Establish standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale
* Identify internal and external resources for strategic account marketing execution
* Track ROI and implement improvements
Requirements:
* 10+ years B2B financial services experience ideally in a traditional marketing environment
* Ideally a background in investment banking, consultancy and/or private equity
* Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making
* Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion
* Ability to work independently and collaboratively with global teams
* Familiarity with branding fundamentals and proficiency in digital and traditional marketing channels
* Strong communication, collaboration, and problem-solving skills
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