Essential Functions Performed by the Position • Utilizes financial and other metrics to gauge the health of the product line and respond accordingly. • Performs market discovery and validation activities and distill findings to inform product strategy. • Drives future roadmap requirements through ongoing interaction with customers and key internal stakeholders. • Supports the identification of go-to-market strategy through understanding and prioritizing customer buyer & user persona segments. • Develops and maintains business partnerships that support the product strategy. • Serves as a product evangelist across marketing, sales, and services organizations to promote the vision, roadmap, and best practices of the product offering. • Performs win/loss analysis to better understand customer assessment processes, customer perceptions of competitors and Crane, and other critical customer insight. • Assesses the competitive environment and creates “battle cards” to assist the sales team in discussing Crane’s relative competitive positioning. • Supports the launch of new products and features, including internal and external deployment planning and launch implementation, managing against KPIs. • Runs internal stakeholder feedback sessions and drives cross-functional strategy planning groups. • Assesses current and future customer challenges and opportunities to get ahead of technical design cycles for new products, features, or solutions. • Determines Beta and MVP process stages and milestones to involve customer feedback. • Defines and prioritizes product requirements and works with technical business analysts who translate them into epics and user stories for Engineering (where applicable). • Signs-off on engineering delivery of new products and features, and then drive collaboration to launch them to the market (where applicable). • Provide mentorship and support to Product Managers, Product Owners, Business Analysts and Associate Product Managers. • Covers for Director, Product Management when needed