A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Marketing Campaigns Manager (B2B Email Focus)
?? Somerset (2 days per week onsite)
12 months Contract Inside IR35
We're looking for a Marketing Campaigns Manager to take ownership of B2B email-led marketing campaigns within a global, multi-channel environment.
This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences.
You'll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.
Responsibilities
* Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation
* Build and manage automated email journeys, nurture campaigns, and lifecycle communications
* Create and optimise campaign assets including emails, landing pages, forms and CTAs
* Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns
* Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing
* Work across digital channels (email, web, social, paid) to deliver integrated campaign activity
* Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery
* Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy)
What you will need:
* Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing
* Hands-on experience with marketing automation platforms (HubSpot preferred)
* Strong understanding of:
o Email marketing best practice
o Customer journeys and lifecycle marketing
o Segmentation and targeting
* Experience building xsngvjr and optimising:
o Email workflows
o Landing pages
o Campaign automation
* Data-driven mindset with experience using campaign analytics to improve performance
* Strong copywriting skills, able to create clear, engaging B2B campaign messaging
* Experience working in complex or multi-stakeholder environments
* Highly organised, with the ability to manage multiple campaigns and deadlines
* Hybrid: 2 days per week onsite in Somerset
* Flexible working supported
If you receive suspicious outreach claiming to be from us, please contact us via the ManpowerGroup website.