Outline of the role
The SEO Content Specialist will be a creative and analytical thinker who strikes the balance of writing high-quality content that is optimised to engage and convert users.
The successful candidate will have a strong understanding of how all pillars of SEO (technical, onsite, content and authority) impact the success of online content. The role requires strategic planning to ensure that content not only ranks highly in the search results but also delivers real value to audiences.
This is an ideal opportunity for content professionals who have a keen eye for analysing keyword data, love writing, and can develop on-site and campaign content that turns search intent into results.
Responsibilities include:
* Plan, write, and optimise on-site content and campaign copy that drives relevant traffic to our clients’ websites across their landing pages and blogs
* Consider SEO best practice and user experience when crafting content to deliver on the client's objectives.
* Use industry tools to conduct keyword research, identify gaps, and inform briefs to improve SEO performance - e.g., SE Ranking, Ahrefs, Screaming Frog, etc.
* Conduct on-site audits and identify optimisation opportunities (titles, metas, internal links), or for content removal, or utilisation across other platforms.
* Utilise data insights to lead content ideation sessions supporting the PR process to amplify PR campaigns and enhance SEO performance - e.g, backlinks to high-performing blog posts, service pages or guides
* Monitor industry trends and consider how these can be used to support your client’s strategies e.g. EEAT, topical authority and AI changing the search landscape.
* Analyse content performance and ability to deliver results in client reporting, while providing strategic recommendations for ongoing activity
* Present industry updates to the internal team to ensure best practices across the agency
Wider Responsibilities include:
* Accountability for understanding client strategies and ensuring deadlines are met
* Liaising with clients to ensure smooth management of accounts and presenting at client meetings
* Ensuring project management tools, such as Productive, and housekeeping on client folders and documentation are up to date.
* Undertake at least one weekly backlink review for client press coverage, which may not have been picked up during media monitoring.
* Competitor analysis to support the ongoing performance of client accounts.
* Working alongside the wider team to maximise driving traffic to onsite content.
* Managing the continued optimisation for the Wild PR website.
* Mentoring junior team members to support their professional development
Skills & Experience
* At least three to four years of experience in an SEO/content-related role
* Google Analytics & Google Search Console experience a must (certifications desirable)
* Experience using SEO tools such as SERanking, SEMRUSH, Ahrefs, Screaming Frog
* Demonstrate strong research skills/ the ability to understand and communicate complex topics through your content
* Understanding of how different marketing channels work together to deliver results
* Demonstrable experience of how you have delivered results for a client or business individually or as a part of a wider strategy.
* Excellent written skills as the role will involve a primary focus on content writing
* Adaptable writing style for different clients
* Previous agency experience is desirable, but in-house experience is accepted
Package
* £28-£32k DOE
* 25 days holiday plus bank holidays, increasing with length of service
* £500 person training budget, on top of wider company training activity
* Company health care plan through Vitality includes a personal healthcare fund that covers dental and optical costs and various other perks, including a Headspace subscription, weekly Caffe Nero, cinema tickets and more.
* 1 Training day per month to boost industry knowledge and CPD
* Access to industry events e.g Brighton SEO, DigitalPR Summit etc
* Free on-site parking, and on the commuter network
* Flexible working (hours and working remotely)
* This is a hybrid role with the expectation of up to 2 days per week in the office at our HD3 location