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Job Description
We are seeking a highly motivated and results‑driven Senior Channel Marketing Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Bracknell, UK. In this role, you will accelerate demand generation in the UK through the development of vertical‑specific and country growth marketing plans, and execute these comprehensive plans using marketing shared services for creative and content, media, and events.
Your ability to understand customer needs and translate them into a value proposition that aligns with local sales and customer marketing objectives is essential for success. By leveraging account‑based marketing, your work will deliver impact with campaigns that strengthen customer relationships, increase engagement with target audiences, enhance brand perception, raise new product introduction (NPI) awareness, and contribute to the overall success and profitability of the company.
The successful candidate will have a track record in delivering measured results through planning, managing and executing marketing campaigns at country level, excellent communication skills, and the ability to thrive in a fast‑paced environment.
This is a hybrid role: 3 days in the office and 2 days from home.
Key Responsibilities
* Develop and execute comprehensive vertical‑specific and country growth marketing plans in the UK that align with Building Automation business goals, optimizing partner and end‑user engagement to generate a strong sales pipeline through campaigns and events.
* Increase reach and engagement through the use of account‑based marketing and ensure communications and outreach efforts are adapted in the local language to resonate with UK customers, translating into an expanded country footprint.
* Ensure that the marketing shared services for creative and content effectively deploy the value proposition in collateral. Build and maintain strong relationships with direct and indirect commercial teams and vertical sales in the UK to capture continuous improvement for campaigns.
* Oversee the planning, execution, and performance evaluation, in collaboration with marketing shared services, of promotions, integrated marketing campaigns for verticals, NPIs, or other impact campaigns designed to engage customers and drive revenue.
* Lead the management of Marketing Development Funds (MDF) with key channel partners and distributors and coordinate the development of joint marketing initiatives to maximize their reach and effectiveness in the UK.
* Lead the development and execution of small local events, targeting different audiences including end‑users, specifiers, and partners to foster connections, build new relationships and generate revenue. Leverage collaborations with sales in the UK and customer marketing to ensure alignment and maximize impact.
Key Skills and Qualifications
* At least 6 years of experience in channel marketing or related roles.
* Demonstrated success in developing and executing channel marketing strategies.
* Strong analytical and strategic thinking skills.
* Proficiency in demand generation and lead generation strategies.
* Experience with marketing automation platforms and CRM systems.
* Knowledge of distribution and partner channel dynamics.
We Value
* Bachelor’s degree in marketing, business, or related field.
* Master’s degree in marketing or business administration (preferred).
* Passion for driving channel growth and maximizing sales opportunities.
* Proven track record of developing successful channel marketing programs.
* Experience in the technology or manufacturing industry (preferred).
Equal Opportunity Statement
We are an equal‑opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We provide reasonable accommodations for individuals with disabilities.
About Honeywell
Honeywell helps organizations solve complex challenges in automation, aviation, and energy transition. As a trusted partner, we provide actionable solutions through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments—all powered by Honeywell Forge software—to make the world smarter, safer, and more sustainable.
Additional Information
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