Paid Media Executive - Marketplaces
We're looking for a performance-driven PPC Executive to join our growing paid media team. You'll work closely with our Performance Marketing Tribe, Commercial and Brand services. Our campaigns are a mix of critical BAU activity and product-led strategies that leverage both paid search and paid social across multiple markets.
This role is ideal for someone who's looking to grow their career in paid media, take ownership of our Amazon Ad accounts, and work with an ambitious team in a high-performance environment.
About The Role
As a PPC Executive, you'll join our growing Performance team. This is a hands-on role with full ownership of the campaign setup and execution. As an executive, you'll be expected to conduct keyword research, produce Ad Copy, set up campaigns, and get involved in post campaign analysis across PPC campaigns. With the support of our Performance Media Manager and Head of Growth, you'll gain exposure to planning campaign strategy and have the opportunity to to test, scale, and help refine our paid strategy.
What You'll Be Doing
* Campaign Optimisation: Continuously analyse and optimise performance across Amazon to drive measurable results.
* Performance Analysis: Dive into campaign data, pulling insights from various sources to identify opportunities and craft strategic solutions.
* Internal Communication: Present campaign performance and insights internally and occasionally on client-facing calls.
* Idea Generation: Propose innovative ad strategies, creative formats, and testing ideas. Our clients value fresh thinking and experimentation.
* Campaign & Ad Builds: Execute ad plans and build campaigns directly in-platform.
* Audience & Keyword Research: Conduct research into audience behaviours and uncover new keyword opportunities to support campaign expansion.
* Policy Issue Resolution: Troubleshoot and resolve ad disapprovals or policy issues.
* Reporting & Commentary: Deliver weekly/monthly reports with insightful performance commentary.
* Negative Keyword & Competitor Analysis: Manage keyword lists and run competitor audits to find keyword gaps and improve campaign efficiency.
* Bid & Budget Management: Assist in making bid adjustments and weekly spend checks to ensure performance and budget alignment.
* Ad Copy & Creative Support: Write persuasive ad copy and collaborate on creative assets that convert.
* Geo & Placement Analysis: Use location and placement data to optimise ad delivery and engagement.
Candidate Requirements
* At least one year in a role where Paid Media was your primary responsibility
* Proficient in managing and optimising paid social and paid search campaigns across platforms including Amazon Ads, Google, Microsoft, Meta.
* Highly organised, with amazing written and verbal communication skills and a love of working with and being around people.
* Strong analytical skills and attention to detail, coupled with a basic understanding of digital marketing principles.
* Proficiency in the Google Suite (Sheets, Docs, Slides) is required.
* An eagerness to learn and grow in the digital marketing field will set you apart as an ideal candidate.
Core Behaviours
* Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
* Communication: Know that team is your greatest asset. Talk to them face to face, Don't try to go alone.
* Trust: When you say you'll do it, do it. When someone asks for help, you give it.
* Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
* Challenge: Get comfortable with feeling uncomfortable. We need you to go where you're scared to.
* Learn: Drive a culture of experimentation and continuous improvement.
* 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.