TheEword Manchester, England, United Kingdom
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theEword Manchester, England, United Kingdom
Join to apply for the Paid Media Executive role at theEword
PAID MEDIA EXECUTIVE
We’re looking for an ambitious and strategic paid media marketing executive to join our team, and play an important part in our national and international campaigns.
PAID MEDIA EXECUTIVE
We’re looking for an ambitious and strategic paid media marketing executive to join our team, and play an important part in our national and international campaigns.
Title: Paid Media Executive
Hours: Full-Time, Permanent
Location: Hybrid - Northern Quarter, Manchester
Salary: £26,000 to £30,000 per annum plus potential for ad-hoc bonuses & Christmas bonuses
About Theeword
At theEword, we’re creating a world where everyone can find their place. We help property companies increase leads, fill beds, generate footfall and sell homes, with the vision to be the #1 global digital strategy agency for property companies.
We do this by using marketing intelligence and audience insights to deliver high-performing digital marketing strategies.
We are also a supportive and caring business that wants to get the best out of ambitious people. We ask that our team come into the office for two days a month, but in reality you’re likely to be in the office four days a month. Want to be in the office every day? No problem. Want to avoid travelling for hours on end and WFH? That’s a-ok with us. Spend time at the office and you’ll find a group of smart, thoughtful individuals who support each other.
About This Role
You’ll work closely with our paid media team, digital marketing managers, and senior digital marketing managers on our client accounts. We run a mix of critical BAU campaigns and exciting creative-led campaigns that lean heavily on paid search and social.
Our client's campaigns can be local or global; we’re active in multiple territories and across multiple languages. It’s interesting, challenging and every day is different. If you’re ambitious, a self-learner and want to take on a role with a clear career path then this could be a great fit for you.
You’ll already have a solid foundation in paid media across multiple channels but you’ll be looking to take things to the next level. You’ll feel as comfortable engineering high performance in Google Ads as launching a TikTok ads campaign.
Main Roles And Responsibilities
* Optimising campaigns to improve performance; getting stuck into the data behind a campaign, and pulling information from multiple sources to find the opportunities and the solutions.
* Communicating/ presenting internally (to your colleagues) and externally (you may occasionally need to attend client calls) on campaign activities and performance.
* Generating new ideas: whether it’s an approach, a format or a creative, our clients love and support innovation and change.
* Ad & Campaign Build: Building out campaigns and ads for our clients in-platform according to ad plans.
* Audience Research: Conduct research to understand target audiences and their behaviours.
* Search Terms Reporting: Generate and analyse reports on search terms to optimise campaigns.
* Policy Issue Solving: Assist in identifying and resolving policy-related issues in advertising campaigns.
* Software Integrations: Set up and manage integrations using tools such as Zapier and Power My Analytics to automate workflows.
* Report Commentary: Provide insightful commentary on campaign performance reports.
* Negative Keyword Analysis: Identify and manage negative keywords to improve campaign efficiency.
* New Keyword Opportunities Research: Research and suggest new keyword opportunities for campaign expansion.
* Audience Management: Help manage and segment audiences for targeted marketing efforts.
* Bid Adjustments: Assist in making bid adjustments to optimise ad spend and performance.
* Ad Copy Creation: Write compelling ad copy to attract and engage audiences.
* Ad Design: Support in designing visually appealing ads.
* Spend Checks: Monitor and report on weekly ad spend to ensure budget compliance.
* Ad Analysis: Analyse ad performance and suggest improvements. Evaluate ad placements to ensure optimal reach and performance. Analyse the performance of ads based on location data to optimise targeting.
* Competitor Keyword Research / Keyword Gap: Conduct competitor keyword research and identify keyword gaps.
Key Skills
* At least two years in a role where Paid Media was your primary responsibility, ideally in an agency environment with multiple clients under your control, and ideally working with a mixture of high-spending clients (£1m+/year spend) and smaller, niche clients.
* Proficient in managing and optimising paid social and paid search campaigns across platforms including Google, Microsoft, Meta, and TikTok Ads.
* Excellent ability to take briefs and turn them into ideas and moments that clients - and their customers - will love, drawing on your own strengths and those of your colleagues.
* Highly organised, with amazing written and verbal communication skills and a love of working with and being around people.
* Strong analytical skills and attention to detail, coupled with a basic understanding of digital marketing principles.
* Proficiency in the Google Suite (Sheets, Docs, Slides) is required.
* An eagerness to learn and grow in the digital marketing field will set you apart as an ideal candidate.
Desirable Skills
* Google Ads certification
* Creative skills or experiences; Canva, Photoshop for asset creation.
What Makes Us Different
We want to get the best out of our team; we have a sensible hybrid working and flexitime policy that allows you to be in an office when you want, but work remotely when it's more productive. You can expect to be in the office at least 2 days a month and when required for client face-to-face meetings.
We offer a generous holiday package, starting with 31 days of annual leave (inclusive of bank holidays and our Christmas closure). We believe in rewarding loyalty, so you'll receive an extra day of holiday for every year you're part of our team.
We’re a supportive growing team, and we’re big on training and self-improvement. We have an annual salary increase scheme (up to 7% each year).
We enjoy quarterly social events, but we don’t enforce socialising. We respect our team’s work-life balance.
For our clients, the big difference is our approach to strategy. We run discovery and strategy creation workshops, we create strategy playbooks that align with our client's goals then we adjust and optimise based on real-world data. Our campaigns perform better because we dig deep into our clients' businesses and their customers, so we understand the buying cycle and our client's customers' pain points.
We work with clients who value the way we work, not being afraid of experimenting with new ideas and tactics to get the best results, and who see us as an extension of their team.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Advertising Services
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