Director, Institutional Sales UK and EMEA - Digital Assets
Keyrock City Of London, England, United Kingdom
About Keyrock
Since 2017, we have grown to be a leading change‑maker in the digital asset space, renowned for our partnerships and innovation.
Mission Statement
We are seeking a dynamic and experienced Director, Institutional Sales UK and EMEA to drive Keyrock’s institutional initiatives in the UK and EMEA region, focusing on expanding our institutional client base in the digital asset space.
Job Description
* Sales Strategy & Execution
o Implement the sales strategy developed by Keyrock’s Head of Institutional Sales and Chief Commercial Officer for OTC spot, derivatives and structured products, and expand our financing portfolio with institutional clients.
o Identify and qualify high‑value leads based on strategic fit, revenue potential, and market alignment.
o Drive end‑to‑end sales processes, from prospecting to deal closure –supported by our CCO and Head of Institutional Sales– ensuring alignment with Keyrock’s institutional sales objectives.
* Client Relationship Management
o Build and maintain trusted, long‑term relationships with clients by understanding their goals and delivering tailored investment and financing solutions.
o Act as the primary point of contact, ensuring seamless communication and high client satisfaction.
o Proactively address client challenges, leveraging internal teams to resolve issues and strengthen partnerships.
* Product Expansion & Innovation
o Collaborate with trading, product, and technology teams to design bespoke solutions involving derivatives and structured products.
o Identify and activate opportunities for cross‑selling.
o Stay ahead of industry trends, regulatory developments, and blockchain innovations to ensure offerings remain competitive.
* Market Analysis & Insights
o Develop risk‑return models to support strategic recommendations and decision‑making.
o Provide actionable insights to internal stakeholders to enhance product development and market positioning.
* Team Collaboration & Leadership
o Work closely with Corporate and Institutional Sales team colleagues to market and recommend client strategy proposals.
o Work closely with cross‑functional teams, including structuring, compliance, legal, and engineering, to ensure seamless delivery of investment and financing solutions.
o Represent Keyrock at industry events, conferences, and trade shows to enhance brand visibility in the region.
Background And Experience
* 7+ years of experience in institutional sales within financial services, with at least 2+ years in digital assets sales.
* Extensive knowledge of OTC sales & trading, financing and derivatives (options, futures, structured products) and blockchain ecosystems.
* Experience in tailoring and selling derivatives strategies with options is a must.
* Proven track record as an Individual Contributor of successfully engaging with VCs, Hedge Funds and/or private wealth, and of closing complex deals.
* Strong institutional network in both crypto and traditional finance sectors.
* Familiarity with trading concepts, market‑making algorithms, and financial analysis tools.
* Bachelor’s degree in finance, economics, engineering, or a related field; advanced degrees or certifications (e.g., CFA, FRM) are a plus.
* Crypto Enthusiast: Passionate about digital assets, DeFi, and the tokenized economy.
* Strategic Thinker: Able to synthesize complex information and align sales strategies with long‑term business goals.
Our offer
* A competitive salary package.
* Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely.
* The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence.
As an employer we are committed to building a positive and collaborative work environment. We welcome employees of all backgrounds, and hire, reward and promote entirely based on merit and performance.
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