Retail Sales Manager – Convenience Sector (Midlands, North & Scotland)
Gerflor – Manchester, England, United Kingdom
GERFLOR is a market‑leading specialist in resilient flooring covers, operating in building, sport, transport, commerce, and industry sectors. With a turnover of €1.480 B in 2024 and more than 100 countries, our group is built on brand recognition, innovation, professionalism and continuous improvement.
Our global team of 5 200 employees is dedicated to customer satisfaction, high‑quality products and services, and sustainable development. We produce innovative flooring options that last longer and respect our planet.
Position: Following our successful international growth strategy, we have an exciting and challenging opportunity for an experienced Retail Sales Manager to spearhead growth across the convenience retail sector in the Midlands, Northern, and Scottish regions.
Your role
We’re looking for a driven and strategic Retail Sales Manager to lead our retail flooring and interior solutions channel, focusing on shopfitting contractors, key retail accounts, and retail equipment wholesalers.
* New Business Development: Proactively identify, engage, and secure new business opportunities with key independent convenience retailers, shopfitters, and wholesalers through high‑volume prospecting and relationship building.
* Account Management & Growth: Maintain and expand existing customer relationships, ensuring long‑term loyalty and increased market share.
* Strategic Planning: Collaborate with the Head of Retail to define and execute a clear growth strategy aligned with company objectives and market trends.
* Market Intelligence: Gather and analyse competitive insights to assess market potential, identify emerging opportunities, and inform strategic decisions.
* Event Participation: Represent the company at key industry exhibitions across the UK and Europe to build brand awareness and generate leads.
* CRM & Data Accuracy: Ensure all customer and project data is accurately maintained to support forecasting, reporting, and customer service excellence.
* Customer‑Centric Approach: Actively listen to customer feedback and market signals to adapt strategies and maintain a competitive advantage.
Requirements
* Proven track record in driving sales growth, with a highly sales‑driven mindset.
* Well‑developed experience of in‑person cold calling as part of broader new business development activity.
* Commercially astute, with the ability to forecast accurately and translate numbers into actionable sales strategies.
* Experience in the commercial interiors industry.
* Excellent interpersonal skills and attitude.
* Flexible, dynamic, and highly organised working style.
* Confident communicator – verbal and written.
* Willingness to travel.
Our offer
* Be part of an internationally successful group with strong brands.
* Share your ideas and play a proactive role in the development of the company.
* Company car, private health care, pension, attractive bonus schemes, and training.
GERFLOR, a company committed to diversity and inclusion, ensures equal opportunities through a recruitment process free from any form of discrimination.
To guarantee that no talent is overlooked, we encourage everyone to apply!
Seniority level: Mid‑Senior level
Employment type: Full‑time
Industry: Building Materials
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