2 days ago Be among the first 25 applicants
Direct message the job poster from The Social Shepherd
Senior Paid Media Director at The Social Shepherd
Role: Performance Creative Strategist
Location: UK (Hybrid – London or Bath, preferably Bath)
Salary Range: £40K - £50K (Depending on experience and location)
About Us - The Social Shepherd
We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.
Having won Best Large Social Agency in the UK (2 years in a row!) and continued growth, we're now looking to take on our next member to enhance our Social team!
Our service offering includes:
* Social Media Management
* Paid (Social & Search)
* Creative
* Influencer
We’re a team of 70+ across Bath, London and New York, with big ambitions to continue delivering industry-leading campaigns.
The Role
As our Paid Social Creative Strategist, you’ll lead the creative strategy behind all performance ad creatives at The Social Shepherd – owning the approach across TikTok, Meta, YouTube, and beyond.
You’ll be the driving force behind how we concept, script, and deliver high-performing paid social content. Working closely with our Paid Media, Influencer, and Creative teams, you’ll set the standard for what great performance creative looks like – and ensure every asset we put out is sharp, strategic, and built to convert.
This is a high-impact role with huge growth potential. You’ll spearhead our performance creative offering, build out a specialist team over time, and upskill our Paid Media team to think more creatively, helping them move from media planning to creative storytelling.
You will lead ideation, write high-performing UGC-style scripts, and oversee final creative sign-off. You’ll know how to turn data into insights, insights into ideas, and ideas into thumb-stopping ads.
What You’ll Do
* Own the creative strategy and output for paid social campaigns across TikTok, Meta, YouTube and more
* Lead ideation, scripting and narrative development for UGC-style and performance-first ad creatives
* Write compelling hooks, scripts and modular content frameworks built to convert
* Review and sign off all paid creatives – ensuring they align with performance data, platform best practices and brand voice
* Partner closely with Paid Media, Influencer and Creative teams to build scalable, testable creative strategies
* Use ad performance metrics to shape and refine creative direction – including A/B testing and rapid iteration
* Upskill Paid Media specialists creatively – improving their ability to brief, review and optimise ad content
* Build and evolve frameworks for testing, learning, and scaling high-performing content
* Develop strong creative briefs for creators and editors, setting clear direction on structure, tone and CTA
* Help shape and grow a dedicated performance creative function, with scope to build a team
* Stay sharp on platform trends, new formats, algorithm updates and ad innovations – and apply them with purpose
* Contribute to pitches and new business, bringing creative firepower and paid expertise
What We’re Looking For
* 5+ years in a creative or strategy role focused on paid social – ideally agency-side
* A portfolio that shows high-performing ad creatives, especially TikTok and Meta UGC-style work
* Proven experience writing short-form, performance-led scripts that convert
* Strong grasp of platform-specific creative best practices and ad formats
* Hands-on experience with TikTok Ads Manager, Meta Ads Manager and/or YouTube Ads
* Ability to analyse creative performance and turn insights into better briefs and better work
* Comfortable reviewing and signing off creative – with a clear sense of what “great” looks like
* Strategic and commercially minded – able to balance creativity with ROI
* Collaborative team player who thrives in cross-functional environments
* Experience mentoring or coaching creatives or marketers – or excited to take that on
* Curious, adaptable and proactive – always looking for the next creative edge
Why Join Us?
* We’ve been named Best Large Social Media Agency in the UK two years in a row
* We work with ambitious, culture-driven brands like Uniqlo, Premier Inn and BarkBox
* You’ll be part of a growing team of sharp, curious, genuinely lovely people
* Hybrid working, regular socials, clear progression plans, and actual career growth
* 25 days annual leave, plus bank holidays, plus your birthday off
* Enhanced maternity/paternity policies to support you during life’s big moments
* You’ll help shape the creative direction of one of the fastest-growing social agencies across Europe and North America
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Advertising Services
Referrals increase your chances of interviewing at The Social Shepherd by 2x
Get notified about new Creative Strategist jobs in Bath, England, United Kingdom.
Bristol, England, United Kingdom 3 days ago
Lead Tutor – Income Generation & Diversification for Creative & Cultural Organisations - Studentjob.co.uk
City Of Bristol, England, United Kingdom 1 hour ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr