Join our dynamic Paid Media team and help shape innovative strategies that connect with audiences and drive business results. As a Senior Associate, Paid Media, you will collaborate with internal and external partners to deliver impactful campaigns. This role offers the opportunity to harness your expertise, creativity, and analytical skills in a highly collaborative environment, making a tangible impact on the businesses you support.
Job Summary
As a Senior Associate, Paid Media in the Commercial and Investment Banking media team, you will lead the strategy, planning, and execution of paid media campaigns for Markets & Securities Services, and provide regional support for Payments campaigns. You will work closely with internal and external media partners, leveraging your skills to drive measurable results and support business objectives. You will thrive in a team-oriented environment, contributing to operational excellence and continuous improvement.
Job Responsibilities
1. Lead the design and execution of global paid media strategies and plans in partnership with internal teams and external agencies to achieve business objectives and drive measurable impact
2. Oversee the execution and optimization of paid media campaigns across key platforms, leveraging media management tools and prior performance to drive innovation
3. Integrate data-driven marketing approaches into campaign measurement, supporting test-and-learn initiatives that advance learning agendas
4. Partner with Analytics, Insights & Measurement team to deliver campaign reporting, providing actionable insights and recommendations
5. Oversee media budgets, billing, and finance processes to ensure accuracy, compliance, and effective resource allocation
6. Collaborate across teams to review and validate campaigns, ensuring quality assurance and error-free deliverables in alignment with firm governance
7. Maintain a strong focus on operational controls, process efficiencies, and best practices to drive continuous improvement
8. Manage relationships with multiple internal stakeholders to ensure effective planning, execution, and stewardship of paid media activities
Required Qualifications, Capabilities, and Skills
9. Relevant paid media experience at a media agency or in-house media team
10. Experience working on high-profile launches and stewarding the communication planning process
11. Excellent relationship skills; highly collaborative, able to build rapport and credibility, and drive business outcomes
12. Ability to translate technical concepts into presentations for non-technical audiences
13. Exceptional partnering skills to navigate a large organization
14. Strong interpersonal skills
15. Solutions-oriented with the ability to problem solve and present data-driven solutions
16. Comfortable with ambiguity and able to develop and act on plans based on available information
Preferred Qualifications, Capabilities, and Skills
17. Experience in financial services and/or highly regulated categories preferred
18. B2B media experience highly valued