Job Title: Social Media Manager Germany
Location: Farnborough
TikTok social media manager lead for Germany.
Your role: You will be in the driving seat and manage the daily operations, from overseeing full-funnel activation including handle management, content creation, and paid campaigns to performance insights generation and optimization. You are a self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment connecting and collaborating closely with the marketing teams, media agencies and TikTok partners to drive best in class consumer experience on the platform. If you have a passion for content, a deep understanding of digital marketing and social media trends, and have a wealth of creative ideas, this is the role for you.
Content briefing, planning & creation
* Responsible for identifying and briefing content needs across the funnel
* Creation and optimisation of content (agency and in-house)
* Owner of content calendar creation and alignment with marketing teams and agency partners
Campaign briefing, planning, activation & optimisation
* Accountable for annual and quarterly TikTok campaign planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency and TSP
* Oversee briefing and sampling program for affiliates and creatorsSupporting TSP and retail team on TikTok live planning and activation
* Drive continuous optimization and own performance reporting and forums including quarterly performance reviews with extended marketing team.
Training and Capability Building
* Stay up to date with the latest platform developments and social trends on TikTok
* Drive engagement and capabilities within the Philips organisation to lift the standard of activation through collaboration.
* Be the first POC for agency including up to date product and brand training for partners.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (this can be in Philips and/or agency office). This role is an office role.
You’re right for this role if:
* 5 years of experience in Digital Marketing/Media
* Deep expertise in full social eco-system; paid, organic, influencer, commerce
* Passion for content with experience in content briefing, planning and optimization
* Agency incl TSP management is a plus
* German Native + Business Fluent in English – a must
* Excellent communication & presentation skills with ability to translate and simplify complex and technical topics
* Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability. Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond. We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals.
It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law.
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