Email Marketing Manager
STM publishing / not-for-profit
Oxford
An international not for profit publisher dedicated to advancing environmental science and sustainability research is seeking an Email Marketing Manager to lead its growing email function and join their friendly and collaborative team near Oxford. This is a newly created role with responsibility for developing a high quality, data driven approach to audience engagement, supported by one Email Marketing Executive.
The Email Marketing Manager will take ownership of strategy and execution, combining hands on campaign delivery with the continuous improvement of processes, data integrity and segmentation. You will plan and build campaigns, automation journeys and data capture activities, ensuring communications are accurate, compliant and optimised for engagement.
Key responsibilities include:
·Developing and overseeing the email marketing strategy to improve engagement, lead generation and retention across diverse audience segments
·Planning, creating and deploying email campaigns, automation journeys and nurture flows
·Balancing creative and technical elements, including content creation, template editing, segmentation and A/B testing
·Ensuring high standards of deliverability, list quality, data management and compliance with regulations such as GDPR
·Monitoring engagement metrics, producing regular performance reports and making data driven recommendations for ongoing optimisation
·Maintaining a strong sender reputation through proactive list hygiene and audience segmentation
·Managing and mentoring the Email Marketing Executive, supporting their development and workload
·Using HTML to refine templates and troubleshoot issues where required
·Working with internal teams and using project management tools to coordinate campaigns effectively
This role requires strong experience with email marketing platforms and CRM systems, ideally including Pardot or Salesforce Marketing Cloud. You will bring an analytical mindset, excellent organisational skills and the ability to balance strategy with hands on delivery.
** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.