UX Analyst / Senior UX Analyst Leeds, central Hybrid 3 days in, 2 WFH Flexible working £30,000 - £35,000An exciting opportunity has opened up for an experienced UX Analyst to join this progressive ecommerce retailer.This is a fantastic role for someone passionate about digital/ online experience, user behaviour, and data-driven optimisation.With a focus on delivering an exceptional customer experience, the business is investing in expanding its digital and user experience capabilities.About the Role:As a UX Analyst, you’ll play a key role in understanding how users interact with the website and identifying opportunities to enhance the digital journey. Working closely with UX, design, and ecommerce teams, you’ll help inform and support data-driven experiments aimed at improving customer engagement and increasing conversion rates.This is a varied and rewarding position that offers exposure to multiple areas of the business, with strong potential for career growth in a collaborative and energetic environment.Key Responsibilities:Support the UX strategy by analysing user behaviour and website performance, offering actionable insights and A/B testing recommendationsUse tools such as Google Analytics, Hotjar, and others to identify conversion optimisation opportunitiesAssist in the planning, implementation, and analysis of A/B and multivariate testsCollaborate with UX, design, and development teams to validate hypotheses and support experimentationContribute to the creation and maintenance of dashboards and regular reporting on key digital performance metricsStay up to date with best practices in CRO, user behaviour analysis, and ecommerce UX trendsAbout You:Experienced in UX, digital analytics, and data-led decision makingSome familiarity with tools like Google Analytics, Hotjar, or similar (training will be provided)Confident with Excel or Google Sheets; knowledge of SQL or other data tools is a plusAnalytical mindset with a keen eye for detailStrong communication skills, with the ability to clearly explain insights and recommendationsEager to learn and thrive in a dynamic, fast-moving environmentAdaptable and enthusiastic, with a creative approach to solving problemsExperience in ecommerce or retail is a bonusKnowledge of CMS platforms or basic HTML is desirable