Are you a driven, commercially focused CRM Executive?If so this role could be for you…..Here at Iceland we're different. We care. We're not a dull stuffy corporate. We're one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.Purpose of the role:Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers
* Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
* Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
* Coordinate with Trade Managers and design resources to procure creative assets.
* Coordinate with wider marketing and Trade teams to develop campaigns and share results
* Manage relationship with UX and design team to share learning and drive engaging content
* Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
* Apply knowledge of best practice ecommerce
Ideally experience in creating CRM communications
* Experience with A/B testing
* Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
* Knowledge of CRM best practices and benchmarks
* Retail industry preferred although not essential
* You need to be results driven and commercially aware
* You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience:
* You need to have excellent attention to detail
* An excellent communicator with strong verbal and written skills
* Key Stakeholder management
* Agile and responsive to trading requirements
* Comfortable with working under pressure
Specialist skills and knowledge:
* Strong understanding of CRM cross sell/upsell techniques - essential
* Strong understanding of campaign implementation - essential
* A/B testing - essential
* Marketing automation tool experience - preferred
* Salesforce - Exact Target/Marketing Cloud experience - preferred
* Google Analytics - Essential
* Excel - Essential
Make a difference to your career, we expect a lot but you'll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.Alongside this we can offer you:
* 15% discount in Iceland stores
* 30% discount at Club Individual Restaurants
* 33 days holiday (including bank holidays)
* Pension (NEST)
* Free onsite parking
* Onsite electric car charging ports
* Subsidised staff restaurant and Costa Coffee
* Christmas vouchers
* Refer a Friend Scheme
* Christmas Savings scheme
* Discounted dry cleaning
* Long service awards
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