Key Partnerships is part of Key Group, one of the leading financial services groups for those both in and approaching retirement. We offer intermediaries a combination of specialist expertise in the equity release market and access to a whole-of-market service.
We have an exciting opportunity to join the team as a Direct Channel Marketing Manager.
This role sits within the Direct Channel marketing team where you will translate business objectives and brand strategies into effective email and direct marketing campaigns. This is a stand-alone role, and you'll work closely with key stakeholders and team members to understand campaign objectives and inform campaign structure and customer journeys. The crux of the role is to deliver marketing campaigns to achieve monthly volume targets, integrating activity with our outbound customer team.
The successful candidate will manage day-to-day production of campaign assets and the setup of email campaigns in our delivery systems (DotDigital and MSD365), and will have experience in managing a variety of email and direct mail marketing campaigns from inception to completion, including idea generation, process management, and post-campaign evaluation. They will also have a proven ability to use marketing campaigns to generate leads, increase engagement, and grow customer lifetime value across both prospect and existing customer audiences.
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