Strategic Leadership
* Develop the annual strategic and operations plan for the product lines in Europe.
* Develop and implement brand strategies for Saunders products in Europe.
* Lead strategic initiative execution.
* Set an inspirational vision for the wider business team.
Market Analysis
* Conduct broad and deep analysis of competitive landscapes and regional market economic and industry indicators.
* Perform broad and deep analysis and projection of regional market size, growth rates, and current share positions.
* Maintain a project win/loss database for analysis and trend purposes.
* Perform rigorous primary (VOC) and secondary market research to inform business strategic and decision making.
New Product Development and Business Growth
* Identify and research new product development ideas and opportunities.
* Develop business cases for investment in new product development.
* Participate as a key stakeholder in a world-class 7-stage New Product Development process.
* Manage the project lifecycle of new product launches in respective regions to achieve key business objectives.
Customer and Sales Interface
* Interface with sales leadership, channels, and customers to determine annual sales plans, account management support, projects and prospects, and provide product application, technical, and service support.
* Provide sales target opportunities by application and geography, and support these with product and “how to win” sales tools.
Marketing
* Drive marketing efforts for portfolio, including creating brand/product communication and promotion plans.
* Manage marketing expense budgets, and select and execute exhibitions.
* Define and communicate the brand and products’ value proposition.
* Ensure training for both internal and external employees and channels.
Application and Training Development
* Develop deep understanding of application/segment information for respective products and create product application training materials.
Business Model Execution
* Define product line pricing, lead time, reasonable order quantity, and profitability.
* Oversee the development of manufacturing models to support business model and profitability targets.
* Establish regional product sourcing strategies and develop appropriate product channel strategies with Sales Managers.
Educational And Industry Experience
* A master’s degree in Engineering is required; an MBA or equivalent advanced degree is highly desirable.
* Minimum of three years of experience in business development of product management within a technical or engineered product environment.
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