Marketing and PR Officer - Job Description (Adoption leave – Temporary 9 months)
As the Marketing and PR Lead, you will be responsible for elevating the visibility of our charity, strengthening our brand, and managing public relations activities.
Working under the Head of Marketing and Communications, you will work closely with the Digital Lead, Creative Lead, and Website Officer to create cohesive marketing and PR campaigns that engage with our target audience and promote the charity’s work. You will play a pivotal role in delivering our communications strategy, managing media relations, and ensuring our story is told effectively across multiple channels.
Key Responsibilities:
Content Creation, Copywriting and Storytelling
* Collaborate with the wider team on the creation of compelling content collateral such as brochures, leaflets, web and email copy and impact report taking the lead on the copy writing
* Produce effective and engaging copy for key marketing materials in line with Break’s Tone of Voice
* Identify opportunities to highlight the charity's impact by collecting and sharing powerful stories of beneficiaries
* Gather and write case studies using Break’s story gathering framework and process to ensure ethical collection and use of stories from Break’s young people
Campaigns & PR
* Draft and distribute press releases, news stories, and editorials that align with the charity's mission.
* Work closely with internal and external teams to ensure consistent messaging across all campaigns and events, ensuring all content adheres to brand guidelines and tone of voice.
* Collaborate with the Digital Lead to amplify campaigns across social media, email, and other digital platforms.
* Work closely with the Fundraising team to help achieve fundraising targets
* Lead on the creation and project management of PR and marketing campaigns as determined by line manager, ensuring project management tools (Monday.com) are kept updated.
* Develop and execute PR strategies to increase visibility and publicity for fundraising events, community outreach programs and advocacy initiatives.
* Track and measure the success of PR and marketing campaigns, providing reports to the Head of Marketing and Communications when required.
* Use data-driven insights to adjust strategies and improve campaign outcomes.
Media Relations
* Act as the first point of contact for journalists and partners at Break, reacting to media requests and enquiries in a timely and accurate manner
* Support and prepare key spokespeople for public statements and be spokesperson where appropriate.
* Working alongside the Head of Marketing on crisis communication strategies and coordinate with the leadership team to ensure rapid, effective responses to potential PR issues and emergencies.
As a member of the marketing and communications team you will be expected to:
* Support the development of Break's key messages on various topics.
* Act as a guardian for Break's brand and tone of voice
* Take a full role in a dynamic team, working across multiple programmmes, inspiring, motivating and supporting staff, being a positive role model, promoting effective team working, respect, innovation and excellence.
* There may be a requirement to work out of hours at events and on emergency or out of hours rotas.
* To take a full and constructive part in the support, supervision and appraisals provided by your line manager and accept the requirements to develop and improve the skills and knowledge appropriate to the post
* Manage the charity's reputation by proactively monitoring public sentiment and responding appropriately.
* To carry out any other reasonable duties as instructed by your line manager or Chief Executive Officer (CEO).
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