Job Title: Paid Search Specialist Location: London (Hybrid – 2-3 days in-office) Employment Type: Full-time About Us: We are a fast-growing, independent digital agency based in London, specialising in driving performance for D2C and retail brands. With a client-first mindset and a culture built on collaboration, creativity, and data-driven results, we partner with ambitious brands to deliver growth across paid media, performance marketing, and analytics. Role Overview: We're looking for a results-driven Paid Search Specialist to join our growing performance team. You’ll play a key role in planning, executing, and optimising paid search campaigns across Google and Microsoft Ads for a portfolio of D2C and retail clients. This is an exciting opportunity for someone who’s passionate about performance marketing, thrives in a fast-paced agency environment, and is looking to make a real impact. Key Responsibilities: Plan, build, and optimise paid search campaigns across Google Ads and Microsoft Advertising Manage budgets, bidding strategies, and performance goals to drive ROI Perform keyword research, audience targeting, and A/B ad testing Analyse campaign performance and deliver actionable insights and reports Collaborate with account managers, creatives, and analytics teams to deliver integrated strategies Stay on top of platform updates, industry trends, and best practices Requirements: 2 years of hands-on experience in paid search (agency experience preferred) Strong knowledge of Google Ads, Microsoft Ads, and Google Analytics Proven ability to optimise campaigns for CPA, ROAS, and other KPIs Experience working with retail and/or D2C brands is a plus Highly analytical with strong Excel/Google Sheets skills Excellent communication and presentation skills Self-motivated, detail-oriented, and eager to learn Why Join Us? Be part of a close-knit team at an independent agency where your voice matters Work with exciting brands in the D2C and retail space Enjoy a flexible hybrid model with 2-3 days in our London office Competitive salary and performance-based bonuses Ongoing training, certifications, and opportunities for growth