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Media planner

London
BBC Group and Public Services
Media planner
Posted: 14 October
Offer description

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PROPOSED SALARY RANGE: £28,000 £33,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.


WE ARE BBC STUDIOS

PURPOSE OF THE ROLE

Join the dynamic EMEA Media Planning team to help shape how audiences across the region experience BBC content. As a Media Planner, you’ll play a pivotal role in designing and executing promotional strategies across linear and streaming platforms, ensuring our content reaches the right viewers at the right time. Your work will directly support the BBC’s mission to inform, educate, and entertain global audiences through impactful and data-driven campaigns.

WHY JOIN THE TEAM

Be part of a collaborative and forward-thinking team that values creativity, insight, and strategic thinking. In this role you’ll contribute to high-profile campaigns that elevate iconic BBC brands, while growing your expertise in media strategy and audience engagement. With access to rich data, cross-functional collaboration, and a culture that champions innovation, this is a rewarding opportunity to make a meaningful impact and develop professionally within a world-renowned organisation.

YOUR KEY RESPONSIBILITIES AND IMPACT:

* Promo Planning & Coordination: Coordinates promo planning across EMEA linear channels, liaising with teams like Production, Presentation Planning, Programming, and Marketing. Exposure to planning and analysis of Continuity & Navigation and owned VOD promotional inventory in addition.
* Campaign Implementation & Support: Assists in executing campaign plans across owned linear and digital media, working closely with Media, Marketing, and Creative teams.
* Media Inventory & Airtime Management: Acts as a guardian of BBC promotional airtime, developing deep knowledge of media inventory and ensuring editorial integrity.
* Performance Monitoring & Analysis: Monitors channel playout and campaign performance, providing insights to Media portfolio leads and campaign planners.
* Data & Research Insights: Provides audience analysis using tools like TechEdge and supports post-campaign analysis (PCAs) with data insights.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

* Experience working within a broadcasting company (strongly desirable), advertising, media or research agency.
* Demonstrable understanding linear commercial broadcast marketplace.
* Experience of analysing and interpreting data.
* Knowledge of broadcast audience scheduling and evaluation systems e.g. TechEdge.
* Strong time management and communication skills with the ability to work independently and collaboratively in a fast-paced environment.

DESIRED BUT NOT REQUIRED:

* An understanding and application of media research and marketing within a broadcast environment.
* An understanding of creative marketing issues.
* Experience planning and advertising VOD content

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.


DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

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