What you’ll be doing
1. Creating hero stories and purple thread across our portfolio to create compelling and inspirational stories, and getting these into the hands of our customers through effective marketing
2. Owning the product marketing strategy for BT Business priority propositions, defining ICP/segmentation, value positioning, messaging and any naming
3. Work with props to ensure sellers and partners can be successful by delivering relevant marketing campaigns, case studies, briefings, playbooks etc that improve conversion and win‑rate.
4. Accountable for driving campaigns and leads, tracking adoption and retention by activating campaigns and customer success journeys and tracking activation, usage and expansion KPIs.
5. Work with props to understand market and competitive intelligence to inform customer narrative linking customer pain points to product solutions
6. Create and maintain compliance for claims and differentiation.
7. Understand and support commercial performance
8. Accountable for aligning and influencing senior stakeholders to resolve trade‑offs and ensure execution reflects BT’s strategic and commercial priorities
9. Safeguard governance and budgets by ensuring brand, legal, regulatory and security compliance while managing GTM programme spend and business cases.
The skills and experience you'll have under your belt
10. Proven track record in product marketing within B2B technology or telecoms, delivering successful launches and measurable growth outcomes.
11. Demonstrated success in B2B product marketing, creating tools and content that improve conversion, win-rate and average selling price.
12. Experience leading complex product narrative, managing multiple stakeholders and resolving trade-offs under tight deadlines.
13. Ability to define segmentation, positioning and messaging strategies that differentiate BT Business propositions.
14. Skilled at influencing senior stakeholders and supporting go-to-market plans across Product, Commercial and Props, Sales/ Channels, Finance, Legal and Brand/Comms.
15. Strong capability to interpret market trends, competitive intelligence and performance data to optimise propositions and campaigns.
16. Exceptional written and verbal skills to craft compelling narratives, enablement content and presentations for diverse audiences.
17. Background in market and competitive analysis, translating insights into actionable strategies that influence product roadmaps and investment decisions.
Benefits
18. Annual on target bonus 15% (based on both personal and company performance)
19. Private healthcare for you and your family
20. £5500 car or cash allowance
21. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
22. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
23. 2 weeks carer’s leave
24. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
25. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
26. Life Assurance (4 x life cover pay)
27. Exclusive colleague discounts on our latest and greatest BT broadband packages
28. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
29. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
30. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
31. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
32. Volunteering days so you can give back to your local community.
33. Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
34. 24/7 private virtual GP appointments for UK colleagues
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.