You will be responsible for: Setting the strategic direction for the business Ensuring calendars and objectives are developed for the brand Developing and implementing comprehensive marketing strategies to enhance the company's brand recognition. Overseeing all initiatives including digital Working closely with other departments to ensure a unified brand message. Managing the budget for the marketing department. Collaborating with external agencies for creative and media planning Working with key stakeholders The Successful Applicant The successful candidate will have: Experience in a similar role within the FMCG sector - challenger brands are of interest Demonstrable knowledge of trade marketing Have experience of Direct to consumer Excellent communication skills and the ability to influence Strong leadership skills and the ability to inspire a team. Excellent knowledge of marketing techniques and trends. Strong analytical skills A creative mindset and strategic thinking abilities.