Duration - 6 months
1. Strategic Marketing Expertise - Specifically, the ability to develop and execute complex multi-title marketing campaigns across different channels while maintaining a cohesive brand narrative. This includes understanding how to position various content types together to maximize audience engagement and platform value
2. Data-Driven Decision Making - Strong analytical capabilities to interpret viewer behavior, campaign performance metrics, and market trends. This involves using data insights to inform marketing strategies and optimize campaign effectiveness across different audience segments and regions.
3. Stakeholder Management - Advanced ability to coordinate and influence across multiple teams, including creative, content acquisition, regional marketing teams, and senior leadership. This requires excellent communication skills and the ability to align various stakeholders around common campaign objectives while managing competing priorities.
A Brand Manager would leverage strategic marketing expertise to develop and execute comprehensive multi-title campaigns that highlight a platform's extensive content library. By utilizing data-driven insights and a deep understanding of viewer behavior, the Brand Manager would craft compelling narratives that unite diverse content offerings—from blockbuster originals to exclusive licensed content—under cohesive thematic campaigns that resonate with subscribers.
The approach would focus on building robust marketing frameworks capable of adapting across multiple channels while maintaining consistent brand positioning. Close collaboration with creative teams, content acquisition specialists, and regional stakeholders would be essential to ensure campaigns effectively communicate the platform's unique value proposition.
Building on experience in digital marketing and brand development, the Brand Manager would apply analytical rigor to optimize campaign performance, balancing short-term content promotion objectives with long-term brand-building goals. Proven expertise in project management and stakeholder engagement would enable the successful coordination of cross-functional initiatives that drive subscriber growth, increase platform engagement, and strengthen brand awareness across all markets.
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