We are seeking a commercially driven and creatively ambitious Brand Marketing Manager to lead our B2C and B2B2C marketing strategy from our Cardiff headquarters.
This role requires a strong creative leader who can shape compelling brand storytelling, content, and campaigns - while maintaining clear commercial accountability. You will balance creative ambition with measurable outcomes, ensuring all marketing activity drives brand equity, retail sell-through, and revenue growth.
As a senior leader within the business, you will represent Marketing at Executive Leadership level and play a critical role in aligning brand, consumer, and trade strategies.
Key Responsibilities
Brand & Consumer Communications
* Lead consumer brand outreach and communications across owned and earned channels.
* Develop and execute influencer strategy and manage key creator partnerships.
* Own organic and paid social media strategy, planning, and performance.
* Lead PR strategy and execution, building brand presence and authority.
* Oversee B2C email marketing strategy and performance optimisation.
* Ensure all consumer-facing activity supports retail partners and drives channel sell-through.
Creative Direction & Brand Content
* Own creative direction and brand guidelines, ensuring consistency across all touchpoints.
* Lead showroom design concepts and experiential brand environments.
* Oversee POS creative and in-store marketing materials.
* Direct website creative development (agency-supported).
* Develop compelling brand content
You will ensure the brand's visual and narrative identity is distinctive, premium, and commercially effective.
Marketing Leadership & Strategy
* Own the B2B2C marketing strategy and annual planning process.
* Develop and deliver the annual marketing roadmap aligned to commercial objectives.
* Line manage, mentor, and develop the marketing team.
* Represent Marketing on the Executive Leadership Team.
* Partner closely with Sales and Commercial teams to ensure joined-up planning.
Commercial Accountability
* Take ownership of marketing-led commercial outcomes.
* Use insight, performance data, and market intelligence to guide decisions.
* Establish clear KPIs and reporting frameworks across all marketing activity.
* Balance creative excellence with strong financial discipline.
* Manage and optimise marketing budgets to maximise ROI.
Skills & Experience Required
* Proven experience in a senior Brand, Consumer, or Marketing Manager role.
* Demonstrated success delivering integrated B2C and B2B2C strategies.
* Strong creative leadership with experience owning brand direction.
* Experience managing influencer marketing, PR, and social media (organic and paid).
* Commercially astute with a track record of delivering measurable growth.
* Experience working closely with Sales and trade/retail partners.
* Strong stakeholder management and leadership capability.
* Confident presenting at Executive level.
Competitive salary and performance-related bonus.
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