Local Marketing Manager
Salary: £50,000 base, plus car scheme, fuel paid, expenses and benefits
Location: Principally will be travelling to different UK sites 2/3 days a week, 1 day from home and 1 day from a site based in Welwyn Garden City
Does require travel 2-3 days per week to visit sites around the country. So you do need to have a valid driving license.
This is a brand new role within a growing UK organisation centred around providing services to young families. It’s part of the marketing team, responsible for creating local marketing plans and strategies for venues – these are often tactical marketing plans with a focus on local communities. They can range from multi-channel campaigns using highly targeted media within local communities, to engaging with employers, community hubs and businesses in the area which will help drive local brand awareness of the venue, which in turn generates new customer enquiries. These are often multi-channel and a mix of on and offline campaigns.
To be successful in this kind of role, you’ve got to be the kind of person who enjoys being out in the world, speaking with people, spotting patterns, joining the dots and giving venue managers the kind of practical ideas that make a measurable difference to how they attract new customers – with practical, workable marketing toolkits they’re able to implement at a local level.
It is a rare mix. Field based. Creative. Commercial. And full of variety.
What you will be doing
You’ll spend a good chunk of your time visiting sites based around the UK – as far north as Shropshire, as south as London.
Sitting with managers of the venues. Understanding why enquiries are flowing or slowing. Figuring out what will help them attract more families. Turning interest into engagement, and engagement into bookings – coming up with ideas which could work for their location and project managing them through a central marketing team, there to support you with getting things from the idea stage through to delivery.
Some days it will be about improving visibility in a local area. Maybe that involves small scale creative campaigns – poster placements, partnerships with nearby employers or clever community outreach ideas that highlights the brand and its benefits to the right audiences in a meaningful way.
Other days might involve supporting open days and events. Helping managers find and organise specialist partners. Creating a network of experts they can draw upon whenever they want something a bit different.
What makes this interesting
There is a lot of freedom to experiment. Fresh thinking is welcomed. The organisation values someone who can take a challenge, break it down, and recommend something practical that fits the local context instead of relying on cookie cutter solutions.
You won’t be stuck behind a screen all week. You’ll travel, meeting a variety of people. You’ll get to see first‑hand the impact your ideas have.
And you’ll work with a central marketing team that appreciates clear insight from the field. You deliver a sharp brief, they’ll bring it to life.
Who this suits
* Someone with a solid background in marketing who enjoys being out on the ground rather than confined to strategy docs in an office all day.
* Experience within Retail Marketing, Marketing/Brand Activation, Local Marketing, Shopper Marketing, Field Marketing (B2C / D2C) environments.
* Got to have experience delivering marketing campaigns and activations for multi‑site environments.
* Someone who can switch effortlessly between creative problem solving and commercial reasoning.
* Someone who likes people. Because you’ll be meeting a lot of them.
* Someone who has the confidence to advise managers who don’t come from a marketing background.
* Someone organised, adaptable and comfortable travelling to different parts of the UK each week.
Experience in field marketing, local marketing, community engagement or multi-site environments will all translate well.
A full UK driving licence is essential – as is the right to live and work in the UK.
Want to Apply? Here’s how:
You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Colin Doree
Recruiter | Blue Pelican
01892 507122
colin@bluepelican.com
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