This is a hybrid role with a minimum of three days in the office per week. At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them. We're looking for a Digital Business Product Owner to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers. We're currently based in Kemble but will be moving to central Swindon in Spring 2026 - just a short walk from the train station and the new bus boulevard. It's an exciting next step in our adventure, and a chance for you to be part of it from the very start. You can take a look at our new location here: 1 Newbridge Square, Swindon. About Us We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive. At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more. We're part of the Cotswold Outdoor Group, including Runners Need and Snow Rock, offering trusted brands, expert advice, and a commitment to protecting the planet. Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger. What you'll be doing Collaborating with the UK Conversion Rate Optimisation (CRO) team to drive the CRO programme Ensuring CRO initiatives are embedded within the digital product roadmap, aligned with commercial objectives, and continuously optimised based on performance data and learnings Leading the UK business unit's digital product roadmap, partnering with other markets to identify shared objectives and opportunities for alignment Managing business unit priorities and resources, prioritising high-value initiatives across the Group IT team to maximise business impact within a SAFe Agile framework Owning and delivering strategic digital initiatives that require cross-functional collaboration, translating strategic objectives into executable roadmaps with defined KPIs and governance frameworks Tracking progress, managing risks and dependencies, and ensuring successful delivery of revenue growth, trading performance improvements, and key digital transformation outcomes We're looking for someone who Brings strong experience in digital product management within a B2C ecommerce environment Has a proven track record of managing a successful CRO programme with clear, measurable commercial results Possesses hands-on experience with A/B testing and web analytics tools (e.g., Adobe Target, Google Analytics) Understands and applies Agile methodologies, particularly the SAFe framework Can think strategically, turn vision into clear roadmaps and prioritise effectively Builds strong stakeholder relationships and works confidently across cross-functional teams Is data-driven, results-focused and comfortable working in fast-paced, evolving environments What you'll get from us Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing. You'll enjoy: Starting salary of £62,000 - £65,000 with a yearly bonus of up to £6,885 Hybrid working options to support your work-life balance 33 days holiday allowing you to recharge and explore the outdoors Private medical insurance, life assurance and critical illness cover Staff discounts of 40-60% across our full range of outdoor brands Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub Everyone's welcome We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs. We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out. This advert may close early if we receive a high number of applications, so don't wait too long to apply.