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Marketing Technology Manager, Stoke-on-Trent
Client: In Digital
Location: Stoke-on-Trent, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 1
Posted: 04.06.2025
Expiry Date: 19.07.2025
Job Description:
We’re In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we’re currently seeking a Marketing Technology Manager to join our brilliant team of marketers! As Manager, you will collaborate with top talent and work on exciting campaigns for prestigious brands such as the Financial Times, The Independent, or Experian.
Get a better feel for who we are on our website: https://indigital.marketing/
Who we’re looking for – at a glance:
* A senior Marketing Technology specialist, used to setting the agenda for maximising the value and performance of Martech and Adtech for businesses in multiple sectors
* Strong technical expertise and experience with tag management and tracking, analytics, data management (CDPs, DMPs & data warehouses), media & ad platforms, and BI tools
A bit more about the role:
We’re a hybrid agency and consultancy with a track record for driving growth through data and technology for our clients.
As Marketing Technology Manager, you’ll develop our strategic approach to technology and deliver great work for our clients.
What you’ll do:
* Support the selection, implementation, and integration of client Martech solutions (e.g., GA4, GTM, CDPs, DMPs, A/B testing tools)
* Own the technical setup and QA of tracking infrastructure across client websites, landing pages, and e-commerce platforms
* Support clients on setting and implementing web analytics (GA4, Adobe)
* Set up advanced conversion tracking, attribution models, and event-based user flows using tools like Google Tag Manager, Segment, and Mixpanel
* Manage Ad operations – Pixel, cAPI, server-side tracking across paid platforms
* Conduct root cause analyses for operational issues and recommend technical solutions
* Explore emerging technologies, Martech tools, and best practices to drive innovation in SEM
* Support our In Science team on data flows into BI platforms and automated reporting
* Assist with Martech strategy during pitches and client onboarding
A bit more about you:
* Hands-on experience with Google Tag Manager (must-have) and Martech platforms, including setup and debugging of tags
* Strong experience with website analytics platforms: GA4 (must-have), Adobe, Amplitude, Mixpanel
* Analytical mindset – comfortable handling quantitative data
* Interest and understanding of other digital marketing areas and their relation to Martech
* Experience with HTML/CSS and JavaScript for debugging and tag deployment
* Strong project management skills, able to handle multiple projects and stakeholders
Why work for In Digital?
* A certified Great Place to Work, recognized as one of the UK's Best Workplaces for Wellbeing 2024
* Combine work in blue-chip companies’ marketing teams and a fast-growth agency
* Covent Garden office with a private bar, great coffee, and nearby restaurants
* Opportunities for development and progression
* Flexible working including working-from-abroad
* Regular team lunches and social events
* Subsidized gym & sports memberships
* Competitive salary with twice-yearly bonus
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