Responsibilities
* Own and lead the total marketing strategy for Kärcher UK and Ireland’s Professional B2B business to deliver on sales and value stream objectives.
* Establish Kärcher as the 1st choice ‘complete solution’ partner by leveraging physical, digital, and service solutions across all customer touchpoints.
* Drive accelerated growth in share, revenue, and margin by aligning marketing activity with Product Management and Sales priorities.
* Lead and develop the Professional Marketing Communications and CRM teams to execute annual plans on time and within budget.
* Strategically manage B2B lead generation, journey mapping, and channel structures for both Direct and Indirect (Dealer) customers.
* Optimise performance by utilizing data-rational analysis, competitor intelligence, and full Post Campaign Analyses (PCAs) to guide commercial thinking.
What we would love if you bring this in
* Knowledge: Expertise in B2B Marketing Comms, Strategy, and CRM/Lead Generation (Essential).
* Experience: Proven track record in managing marketing teams, liaising with B2B sales management, and P&L/performance management (Essential); agency management and sales experience (Desirable).
* Skills: Ability to make data-rational decisions and demonstrate strong leadership competencies (Essential).
* Personal Qualities: A motivational, collaborative, and dynamic leader with excellent interpersonal and communication skills (Essential).
Benefits
* Pension Scheme
* Discretionary Bonus Scheme
* 25 days annual holiday + bank holidays (increases with service)
* Life Insurance
This vacancy is being managed exclusively by Cameo Consultancy, to be considered for this position please apply here or send your application to hello@cameoconsultancy.co.uk.
Please note, any applications submitted via this job advert are not monitored and will not be considered for this role.
Kärcher UK is an Equal Opportunities Employer. We do not discriminate on the basis of race, colour, religion, sex, sexual orientation, age, or disability. Kärcher UK encourages applications from minorities, women in under-represented positions, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need.
At Kärcher, a team of 15,330 people in 80 countries is working together to make the world a cleaner place. As a family company with a focus on sustainability, we firmly believe that the important things in life need extra care to ensure they stand the test of time and preserve their value in future too. We offer WOW solutions around the world for cleaning and care. In the everyday and in the extraordinary. With WOW products and WOW services.
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