M partnered with an asset management firm based in the City to hire a Marketing Engagement Lead to drive customer engagement and brand loyalty. You'll spearhead strategic initiatives, develop tailored engagement strategies, and collaborate with cross-functional teams to amplify our marketing impact.
Key Responsibilities of Marketing Engagement Lead:
1. Strategy Development: Create and execute engagement strategies aligned with marketing goals and business objectives.
2. Customer Journey Optimization: Analyze customer behavior and touchpoints to craft engaging journeys that enhance retention and advocacy.
3. Content Strategy: Collaborate with content teams to produce compelling content across digital channels.
4. Campaign Management: Lead campaigns to boost engagement and conversion rates effectively.
5. Data Analytics: Utilize analytics tools to measure engagement effectiveness and guide data-driven decision-making.
6. Cross-functional Collaboration: Align engagement efforts with sales, product, and customer success teams to streamline the customer experience.
7. Community Building: Foster a thriving community through strategic initiatives and partnerships.
8. Partnership Development: Identify and nurture partnerships with influencers and organizations to broaden our reach.
Qualifications required of Marketing Engagement Lead:
1. Bachelor's degree in marketing, business, or related field; advanced degree preferred.
2. Proven marketing experience with a focus on engagement and retention.
3. Strong strategic thinking, analytical skills, and proficiency with marketing tools.
4. Excellent communication skills and ability to collaborate across teams.
5. Creative mindset, adaptable to a fast-paced environment.
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