Description
Purpose of Destination Team
The rationale behind the recently established Destination Team is London & Partners' Tourism 2030 vision, which guides the Visitor Experience Strategy. This also aligns with London & Partners' mission which is to create economic growth that is resilient, sustainable and inclusive. In addition, the recently launched London Growth Plan identifies the 'experience economy' and 'empowering local places' as central pillars.
Purpose of role
Working as part of a dynamic and experienced team, you will support the delivery of key programmes within London's visitor experience strategy, such as encouraging visitors to see more of the city, improving the sustainability of London's visitor offer or supporting London's places (Boroughs, BIDs, landowners or developers) as they develop their placeshaping plans. The strategic aim of the programme is to strengthen and diversify the visitor experience and improve the visitor welcome.
Connecting, influencing and supporting key stakeholders and city place makers will be at the heart of everything you do.
Key Tasks
* Support the coordination of various work programmes within the visitor experience strategy, the core aims being to improve the visitor experience of London and encourage visitors to see more of the city.
* Stakeholder engagement. Represent London & Partners and the Destination Team at external stakeholder meetings, placemaking conferences or trade shows. Support key relationships with external tourism partners or teams at VisitEngland, VisitBritain, Greater London Authority (GLA) or Mayor of London.
* A visitor data service for London's places will support evidence-based placemaking decisions. The Destination Programme Executive will support the delivery and coordination of this workstream, as directed by the Senior Programme Manager.
* Research, co-ordinate and manage tourism or placemaking-related content as directed, for the Destination programme. This may include content for webinars, newsletters, guides or digital platforms.
* Support other key teams within Destination such as the Major Events & Experiences Team who work to attract large 'anchor'/ headline events and experiences to London, to animate the city.
* Driving forward sustainability in tourism by establishing city impact measures and storytelling is a core workstream of the Destination Team programme, and the Destination Executive will support the development of this programme. This may include liaising with key tourism sectors to support the collation of data or organising relevant internal or external meetings.
* Support the Destination Consumer Marketing Team on various campaigns that aim to improve perceptions of London, tell London's story in new and innovative ways, or influence visitor decision making through owned, earned, and paid channels.
* Manage a variety of logistical and administrative tasks as part of the delivery of the Destination programme.
* Support future new programmes and/or commercial products as part of the Visitor Experience Strategy that aim to further improve the visitor experience and grow consumer spend in the city's leisure and visitor economy.
* Manage the feedback process from London's places, coordinate surveys or collate data for strategic reporting that serves to demonstrate the impact of the Destination Programme.
* Support the coordination of events and activities for the destination team which may include site visits across London, webinars, or networking activities.
* Any other reasonable duties as allocated by the line manager e.g. weekly management reports, representing London & Partners at meetings, industry shows etc
You'll have/bring
Essential
* Experience of working on wide-ranging, complex programmes where you will have played an active role in coordinating, researching, and supporting its delivery
* Experience of working with a range of internal delivery teams
* Experience of working with external stakeholders and upholding company standards and values within such a setting
* Highly organised with excellent attention to detail - an ability to manage competing priorities
* Excellent communication skills - verbal and written
* Proactive approach to problem solving
* Committed to continuous learning and evolving with industry best practice
* A self-starter with a positive 'can do' attitude, willing to take on new tasks and responsibilities as the destination programme evolves
Desirable
* An understanding of the destination marketing, placemaking or travel and tourism industries, perhaps derived from previous roles within public sector, Business Improvement District (BID), or property settings
* Experience of working in similar roles within a London setting
* Experience in managing administrative and/or logistical elements of a complex or multifaceted delivery programme
* A knowledge of data/CRM platforms - utilising data and insights to inform strategic direction
You'll Get
* To join a fast paced, flexible and inclusive social enterprise
* Hybrid working environment
* 30 days' holiday in addition to UK public holidays
* Excellent employer pension contribution and Medical Cash Plan
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.
London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.
We encourage applications from all sections of the community.
About London & Partners
London & Partners is the business growth and destination agency for London – it is our mission to create economic growth that is resilient, sustainable and inclusive.
Our work shines a global spotlight on London; we support the Mayor of London's priorities by promoting London internationally as a leading world city.