Job Description
Purpose of the role:
To lead the marketing team across a range of contemporary fashion and lifestyle brands (Pretty Green, Arctic Army, A-COLD-WALL, Albam, PREVU, Velvet and Kappa), devising engaging consumer and wholesale campaigns, while leveraging press and influencer relations to grow brand visibility and achieve seasonal KPI’s.
Main duties and responsibilities:
* To develop and oversee the marketing and communication strategies across a range of internal brands.
* Working with the e-commerce team to engage in effective digital strategies.
* Working with the Sales teams and commercial brand leads (internal and external) to deliver on seasonal KPI’s.
* Devise communications strategies to engage press and influencers.
* Work with with internal legal counsel on all contracting matters.
* Management of budgets.
* Devising creative treatments for brand activations, utilising internal and external creative resources.
* Working with collaborative partners.
* Analyse the success and failure reports of any projects and ensure proactive recommendations for improvements for future events are then implemented in the following season.
* Ensure performance metrics with relation to the brand and their marketing activity are monitored and clearly communicated back to the brand.
* Manage internal workflows between teams in relation to marketing activities.
Please note, the roles and responsibilities listed above are indicative of the position and are not exhaustive and the role includes actions based on any reasonable requests by a line manager.
The successful candidate will enjoy access to a variety of discretional benefits such as:
* 25 days annual leave entitlement + plus Bank holidays each year
* Generous staff discount across a variety of brands
* Auto-enrolment into company pension scheme
* Cycle to work scheme
* Seasonal ticket loan
* Charity time-bank scheme
* Ability to purchase additional annual leave